CRM Manager Offline

CRM Manager – Casino & Sports

We’re looking for a CRM Manager with experience in casino and/or sports betting to lead user lifecycle campaigns, drive retention, and boost engagement across both verticals. If you're data-savvy, customer-focused, and thrive in a fast-paced environment — we’d love to meet you.

Key Responsibilities

• Manage the full player lifecycle: activation, retention, reactivation.
• Plan, execute, and optimize multichannel CRM campaigns (email, SMS, push, in-app, messengers).
• Segment players and personalize offers based on user behavior, preferences, and lifecycle stage.
• Coordinate campaign timing around key sports events and casino promotions.
• Collaborate with product, content, design, and tech teams to deliver high-impact user journeys.
• Analyze key KPIs: Retention Rate, LTV, ARPPU, GGR, Bonus Cost, Churn Rate, and optimize accordingly.
• Stay ahead of industry trends to evolve CRM strategy and increase player loyalty.
• Ensure full compliance with responsible gaming standards and regional regulations.
  
   

Requirements

• Proven experience in CRM / Lifecycle Marketing, ideally in the iGaming, online casino, or sports betting space.
• Understanding of player behavior, campaign personalization, and customer segmentation.
• Familiarity with CRM tools (e.g., Customer.io, OneSignal, Twilio).
• Experience working with BI tools to analyze campaign performance and user data.
• Strong communication skills and a data-driven mindset.
  English – Upper-Intermediate or higher is required.
• Spanish is a strong plus.
• Experience with GR8Tech Sportsbook Platform is a plus.
  
   

Why Join Us?

• Be part of a fast-scaling global iGaming company.
• Take ownership of CRM strategy across two high-impact verticals.
• Collaborate with a passionate, international team.
• Flexible remote setup and room to grow your career.