Senior Retention Manager

About Product:

Milliorize provides end-to-end platforms and services for the iGaming industry. Our focus is delivering Social Casinos with superior player experiences using gamification, customisation, and cutting-edge tech. Our solutions cater to the specific needs of any iGaming operator, creating an engaging environment for players. We are passionate about the future of iGaming and take pride in providing a competitive edge to our players.

About the Role
We are seeking a results-driven Senior Retention Manager to lead the charge in creating impactful customer retention strategies, driving engagement, and increasing LTV. If you are passionate about data-driven decision-making, building effective campaigns, and enhancing customer loyalty, this role is for you.

Responsibilities

• Retention Strategy: Develop and implement data-driven retention and reactivation strategies to maximize customer LTV and minimize churn.
• Campaign Management: Design, execute, and optimize multi-channel campaigns (Email, WhatsApp, Web Push, Telegram bots) to engage targeted customer segments.
• Lifecycle Marketing: Build and manage lifecycle-based communication flows to improve customer engagement at every stage.
• Data-Driven Insights: Analyze customer data to identify trends and create strategies that align with KPIs such as retention rate, loyalty rate, MAU, ARPU, and churn.
• Team Collaboration: Coordinate tasks across cross-functional teams, including developers, designers, and marketing specialists, using tools like Jira.
• Automation and Optimization: Automate promotional and trigger campaigns, implement A/B tests, and ensure ongoing campaign improvements.
• Technical Expertise: Configure and maintain email deliverability standards (DKIM, SPF, DMARC, DNS) and manage domain reputation.
• Reporting: Provide detailed monthly reports and analysis on campaign performance, customer retention, and achieving KPIs.
• Problem-Solving: Tackle complex issues and assist colleagues in resolving challenges, ensuring seamless operations.
  
   

Requirements

• Proven experience 4+ years in iGaming, B2C casino in retention marketing, lifecycle marketing, or CRM management.
• Expertise in multi-channel campaign management (Email, WhatsApp, Web Push, Telegram).
• Strong analytical skills and experience working with KPIs like churn rate, retention rate, and LTV.
• Proficiency with tools like Tableau, Mailgun, Bird, Mailchimp, Stripo, Google Postmaster, Google Analytics, Mxtoolbox, and custom CRMs.
• Hands-on experience with A/B testing and automation tools.
• Strong technical understanding of DNS configurations (DKIM, SPF, DMARC) and domain reputation management.
• Excellent communication and collaboration skills.
• Ability to lead initiatives independently and deliver visible results.
   

Preferred Qualifications

• Track record of achieving measurable growth and retention results.
• Familiarity with AI tools like ChatGPT, Google Bard, or Microsoft Copilot for campaign optimization.

Achievements we’re looking for

• Delivered measurable growth in customer retention and LTV through strategic initiatives.
• Successfully launched multi-region email marketing strategies.
• Improved campaign performance through optimization and automation, achieving significant increases in engagement and loyalty.

Who will you have the opportunity to meet during the hiring process (stages): HR interview, Management interview

Why Join Us?

• Be a part of a collaborative and innovative team.
• Work on impactful projects with a global reach.
• Opportunity to take ownership and implement your ideas to drive real results.