Head of Acquisition

Skylum allows millions of photographers to make incredible images faster. Our award-winning software automates photo editing with the power of AI yet leaves all the creative control in the hands of the artist.
Join us on our mission to make photo editing enjoyable, easy, and accessible to anyone. You’ll be developing products with innovative technologies, providing value and inspiration for customers, and getting inspired in return.
 

Thanks to our incredible team of experts, we've built a collaborative space where you can constantly develop and grow in a supportive way. At the same time, we believe in the freedom to be creative. Our work schedule is flexible, and we trust you to give your best while we provide you with everything you need to make work hassle-free. Skylum is proud to be a Ukrainian company, and we stand with Ukraine not only with words but with actions. We regularly donate to various organizations to help speed up the Ukrainian victory. 
 

Role Mission:

Ensure consistent and profitable growth of new users for Skylum products across existing and new acquisition channels in the global market. The goal is to drive a 200% year-over-year increase in monthly sales from new audiences within the first 6 months — while maintaining target CAC and improving payback period.

Expected Results:

• Achieve a 200% increase in revenue from new paying users within the first 6 months compared to the same period last year.
• Deliver positive ROAS for Mobile PPC while scaling the ad spend MoM.
• Shorten the payback period for new customers by working closely with the Product team to improve LTV, optimize the acquisition funnel, and increase traffic quality.
• Launch at least 2 new effective acquisition channels (e.g., TikTok Ads, mobile CPA networks, native advertising) with proven positive unit economics within the first 6 months.
• Build a transparent reporting system for evaluating acquisition team and channel performance, enabling weekly self-serve analytics with access for the CMO and executive team.
• Successful management of the biggest marketing sub department
   

Key Competencies:

• Performance marketing expertise – strong command of Meta Ads, Google Ads, TikTok Ads, and affiliate marketing platforms.
• Analytical mindset – deep understanding of unit economics and experience working with tools like Tableau, Amplitude, AppsFlyer, and ad platform analytics (Meta, TikTok, Google).
• Leadership – proven ability to coach, challenge, and scale high-performing teams; readiness to lead the largest sub-department within the marketing organization.
• Product- and ROI-oriented thinking – strong understanding of product value and desire to influence product development to drive returns.
• Agility and speed – ability to quickly adapt to market shifts and translate changes into actionable direction for the team.
• Entrepreneurial drive – initiative, ownership in decision-making, and hypothesis-driven experimentation.
• Cross-functional collaboration – effective cooperation with other marketing leads, Product, Analytics, and Engineering teams.
• AI fluency – confident use of at least two or more AI tools in marketing, research, or productivity workflows.
• English language - level not lower than B2+
   

What we offer:

For personal growth:

• A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;
• An educational allowance to ensure that your skills stay sharp;
• English and German classes to strengthen your capabilities and widen your knowledge.
   

For comfort:

• A great environment where you’ll work with true professionals and amazing colleagues whom you’ll call friends quickly;
• The choice of working remotely or in our office space located on Podil, equipped with everything you might need for productive and comfortable work.

For health:

• Medical insurance;
• Twenty-one days of paid sick leave per year;
• Healthy fruit snacks full of vitamins to keep you energized.

For leisure:

• Twenty-one days of paid vacation per year;
• Fun times at our frequent team-building activities.