Media buyer / User Acquisition Manager
Responsibilities:
- Develop and implement strategies to acquire new users for mobile applications on the iOS platform.
- Analyze the mobile app market and study competitors within niches.
- Work with timelines and metrics such as MMP, KPI, CPI, CPA, Retention, Cost per Trial, and Cost per Subscription.
- Utilize tracking systems (Facebook SDK, Appsflyer, etc.) to monitor the effectiveness of advertising campaigns.
- Create and compile creative briefs, generate and test hypotheses to optimize advertising materials.
- Employ a creative approach to understanding and engaging with the target audience.
Requirements:
- Experience managing campaigns for mobile products with a monthly budget of at least $100,000, including Meta Ads, Google Ads, and TikTok.
- In-depth understanding of the mobile app market, particularly for iOS.
- Knowledge of Web2App.
- Familiarity with terms such as MMP, KPI, CPI, CPA, Retention, Cost per Trial, and Cost per Subscription.
- Experience with trackers.
- Ability to create technical specifications for creatives and generate ideas for tests to identify the most effective solutions for specific niches.
- Creativity and the ability to analyze the needs of the target audience.
We Offer:
- A competitive salary.
- The opportunity to work on exciting projects that impact people's lives.
- A friendly and supportive team.
- Opportunities for professional growth and development.
If you are ready for new challenges and want to be a part of creating innovative products, we invite you to apply for this position!