Head of Analytics

Company: INFOBUS.EU — European leader in travel ticketing
Location: Ukraine / Europe (remote-first)
Type: Full-time | B2C / B2B / eCommerce / TravelTech

About INFOBUS

INFOBUS.EU is a leading platform for online bus, rail, and air ticket sales across Europe. Our mission is to make every journey accessible, comfortable, and memorable — from search to checkout and beyond.

We are now building our analytics department from scratch and are looking for a Head of Analytics to lead this transformation — from selecting the tech stack and strategy to hiring and mentoring the team.

Your Role

Strategy & Team Building

• Define a vision and analytics strategy that supports business growth and operational efficiency.
• Develop and maintain reporting systems and dashboards for B2C and B2B products.
• Build and lead a cross-functional analytics team: product, marketing, finance, BI.
• Manage team performance, quality of deliverables, and stakeholder expectations.
   

Infrastructure & Tools

• Design and implement data collection, storage, and processing systems (ETL, DWH).
• Integrate web/mobile/app/CDP/CRM/marketing systems into a unified analytics framework.
• Configure and optimize tools: Google Analytics, Firebase, Appsflyer, GTM, sGTM.
   

Business Intelligence & Insight

• Monitor user behavior, funnels, segmentation, and key KPIs.
• Plan and analyze A/B tests to validate hypotheses and optimize UX/UI.
• Develop predictive models (LTV, churn, cohorts) to support long-term product strategy.
• Deliver strategic insights to support decision-making across departments.
   

Collaboration & Enablement

• Work closely with product, marketing, and business teams to frame and test hypotheses.
• Automate recurring reports to increase data accessibility and reduce manual work.
• Build self-service analytics solutions to empower teams with on-demand insights.
• Promote a strong data culture across the company.

What We Expect

• 5+ years in analytics, with 3+ years in a leadership role.
• Proven experience building an analytics function from scratch.
• Deep understanding of eCommerce or travel KPIs and user behavior.
• Advanced proficiency with tools: GA, Firebase, Appsflyer/Adjust, GTM/sGTM.
• Solid SQL skills (BigQuery, MySQL, etc.).
• Hands-on experience with BI platforms (Power BI, Tableau, Looker, etc.).
• Strong communication and presentation skills.
• English: Intermediate or higher (written & spoken).
• Experience working with international markets is a plus.
   

What We Offer

• Competitive salary (fixed + KPI bonuses).
• Remote-first work culture and flexible schedule.
• Full autonomy to build and scale the analytics function.
• A supportive and ambitious international team.
• Freedom to experiment and test new ideas.
• Regular offline and online team events.

How to apply:
Message us directly or send your CV with a short note about your experience building analytics. We’ll walk you through the goals, challenges, and scale of the role.