Email Marketing Manager
We are an international digital marketing agency specializing in supporting projects of various levels of complexity.
Our services include: development and implementation of marketing strategies, product/service advertising and promotion, email marketing, SMM expertise, and data & web analytics.
We are looking for a talented Email Marketing Manager to join our team.
Requirements:
• At least 3 years of experience in email marketing
• Solid understanding of email marketing principles and tools, audience segmentation methods, and performance optimization techniques
• Hands-on experience with email marketing platforms such as Customer.io, etc.
• Basic knowledge of HTML & CSS
• Basic understanding of JSON and ability to work with webhooks
• Experience with analytics tools such as Google Analytics, Power BI, or similar
• Experience generating A/B test hypotheses, validating them, conducting tests, and analyzing results
• Deep knowledge of customer segmentation and experience with different stages of the customer lifecycle
• Ability to connect and configure necessary tools for work (and/or create tasks for developers)
• Experience analyzing metrics and using insights to optimize email marketing strategies
• Upper-intermediate level of English
• Attention to detail, responsibility, ability to work in a team, and meet deadlines
Responsibilities:
• Adapt content for email campaigns, including copy and visuals
• Create and optimize targeted email campaigns, including promotions, news, and bonus updates
• Segment audiences to ensure effective targeting based on user interests and preferences
• Develop ideas to optimize and maintain user communication channels (email, SMS, push)
• Analyze performance metrics of email campaigns: open rates, click-through rates, conversions
• Conduct A/B testing to determine the most effective email marketing strategies and tactics
• Maintain documentation for projects
What We Offer:
• Mentorship from company leaders throughout the 3-month probationary period
• A professional onboarding program supported by the HR team
• A comfortable office in Kyiv (left bank)
• 24 calendar days of annual leave and an additional 11 days for public holidays
• Personal greetings and recognition from the company for significant life events