Middle Retention Manager

Responsibilities

• Following the marketing content plan: checking planned activities, coordination, launching;
• Sending mailings: email, Telegram, SMS, push, in-app, pop-ups - according to ready-made templates or with modification;
• Basic analytics: tracking of mailing efficiency metrics (CTR, Open Rate, Conversion, Unsub, etc.);
• Bonus creation: preparing and launching bonus campaigns in CRM / admin;
• Letter/message layout: HTML/image edits/adaptation to dark theme;
• Working with webhooks: connecting events, setting up triggers and automations;
• Working with notifications on the site;

• Working with Liquid: writing basic conditions, loops, setting variables.

   

Requirements

• Minimal understanding of how mailings, triggers, bonuses, marketing chains work;
• Attention to detail is critical
• Basic knowledge of HTML (email layout);
• Willingness to understand Liquid, webhooks, simple API integrations;
• Ability to work to a clear plan, but also keep dozens of small tasks in mind;
• Communication skills: discussing ideas, checking texts and logic before launching;
• Experience with castomer, or similar systems is highly desirable.