Digital Marketing Manager

How we see you, our new colleague:

• You have 2+ years in digital marketing
• 1+ years of experience in B2B IT products and services promotion and lead generation (in-house or in agency)
• You are proficient in a wide range of digital marketing channels and instruments like PPC, social media engagement, email. Knowledge base about content marketing and SEO will be a plus
• You have successful experience in B2B company services promoting on LinkedIn, Facebook, Instagram, YouTube, Telegram and other platforms
• You are proficient in working with Google Analytics and Excel, some CRM, finding insights from data and making conclusions
• You have understanding and practically use such metrics as CTR, CPL, CPA, CPC, ROMI etc
• You are skilled in working with KPIs, planning, managing and controlling budgets.
• You’ve got your cases of extremely high conversion from what was agreed to what was done. The ideal candidate is an achiever, obsessed with getting tasks done.
• You have strong presentation skills
• You can comfortably negotiate with partners and contractors with your Intermediate or Upper Intermediate English
• You are a motivated, educated, open-minded, and tolerant individual.
• You propose innovative ideas and successfully implement them.
• You are eager to participate in the development and adaptation of a marketing automation tool.
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), Google Analytics, Google Tag Manager, Meta etc.

Nice-to-have:

• You have a solid understanding of basic UI/UX principles
• You’re well-versed in CRM systems and how they operate
• You also bring experience in digital marketing for international projects

What You’ll Work On:

• Annually develop and execute the company’s product and service promotion strategy to generate leads, expand the sales funnel, and drive B2B sales growth in the US and European markets
• Utilize both inbound and outbound approaches, launching, analyzing, and optimizing ad campaigns to hit KPIs, and evaluating the effectiveness of each initiative
• Email marketing: develop strategy, systematically collect contacts, segment the audience, design emails using builders, create message scripts and copy, and build a content plan for email campaigns
• Collaborate with and manage tasks for the SEO team (external contractors) to ensure alignment with goals
• Work with Google Ads, Meta, LinkedIn, and YouTube to drive targeted traffic.
• Create landing pages and ensure proper work of the corporate website site: provision of relevant content, UI/UX, SEO optimization (there is a relaunching of the existing site in process now)
• Coordinate cross-functional work with brand managers, content creators, lead generation specialists, and the sales team
• When necessary, recruit, manage, and oversee marketing contractors
• Monitor and analyze the market, including geographical metrics, competitors, and industry trends
• Use CRM systems to track progress, generate reports on individual performance and contractor work
• Contribute as an expert in the development and adaptation of marketing automation tools.

We offer:

• An office in the Unit.city and the possibility of remote work
• A transparent professional development plan
• Free corporate English lessons (twice a week, group lessons with professional teachers, Speaking Clubs)
• All the necessary tools for work
• Volunteer projects and initiatives
• Opportunity to work in a team of strong professionals who have a lot to learn
• Progressive management, friendly atmosphere, and corporate culture with open communications.