PPC Specialist Offline

Project Overview:

We’re looking for an experienced and proactive PPC Specialist to support ongoing paid advertising efforts for a B2B digital display and signage solution. This is a monthly, part-time engagement for a few hours per week, with the potential to grow as we scale campaigns, introduce new products, and enter new markets.

Customer Overview:

Our client’s company has a combined hardware and software solution that enables users to control video walls and digital signage screens with different content channels from a single PC.

Responsibilities:

• Manage and optimize existing PPC campaigns (Google Ads, Meta Ads)
• Review current ad account structure and performance
• Optimize budget allocation, bidding strategies, and targeting
• Launch and monitor A/B tests to enhance ad effectiveness
• Collaborate with the marketing team to improve ad copy and creatives
• Deliver clear, actionable monthly reports with insights and suggestions

Skills/Requirements:

• 2+ years of hands-on experience managing PPC campaigns
• Strong knowledge of Google Ads, Meta Ads (Facebook/Instagram), and Business Manager
• Familiarity with Google Analytics 4 and other campaign reporting tools
• Experience with audience research and persona-based targeting
• Good English communication skills (written and verbal)
• Proactive mindset and a desire to improve what’s already working

Nice to Have:

• Experience with LinkedIn Ads
• Experience working with B2B or SaaS clients