Media Buyer – Retargeting (iGaming) Offline

We are looking for Media Buyer – Retargeting (iGaming) for our partner in the gambling/betting niche.

Responsibilities:
 

• Set up and optimize retargeting campaigns across:
  • traffic sources (e.g., Kadam, PropellerAds, etc.)
  • Facebook Ads
  • Google Ads
• Segment users and create personalized retargeting funnels.
• Launch and manage retargeting strategies via Google Display Network, Criteo, AdRoll, and other platforms.
• Utilize and manage retention channels: email, SMS, push notifications, mobile marketing.
• Conduct A/B testing and implement data-driven solutions.
• Continuously improve ROI and user retention metrics.
• Collaborate with creative, product, and CRM teams to enhance retargeting effectiveness.
• Manage multiple fast-paced campaigns and projects simultaneously.

Requirements:

• 2+ years of proven experience in retargeting, CRM, or performance marketing within high-risk verticals (e.g., gambling, betting, dating).
• Strong understanding of retargeting mechanics, user behavior segmentation, and funnel optimization.
• Hands-on experience with:
  • digital ad platforms: Google Ads, Facebook Ads, programmatic networks;
  • retargeting tools: GDN, Criteo, AdRoll, etc.
• Deep knowledge of email, push, SMS, and mobile marketing strategies.
• Proficiency with analytics tools: Google Analytics, Mixpanel, Power BI, Tableau, etc.
• Expertise in A/B testing and data-driven decision-making.
• Strong leadership skills and ability to work across cross-functional teams.
• Excellent communication and presentation skills.
• Ability to thrive in a dynamic, high-load environment.
• Knowledge of user acquisition and retention strategies in high-risk verticals is a strong plus.
• Fluent English is required; additional languages are a plus.

We offer:

• Collaboration with industry experts: Opportunity to work with professionals in the gaming industry.
• Fully remote work: The flexibility to work from anywhere.
• International environment: Work in a multinational and diverse team.
• Professional development: Training, workshops, and career growth opportunities.

• A team of professionals: Join a skilled and supportive team.

   

We are looking forward to having you join our dynamic and innovative company!