PPC Manager Offline

PIN-UP.TRAFFIC is a group of companies within the PIN-UP Global that provides quality, payback traffic to customer products and services in markets where they have a presence. It has been operating since 2016 under the flagship project of the group of companies – the PIN-UP Partners partnership program.  

We are looking for a PPC Manager to join our team!

Requirements:
- 2+ year of successful proven experience with Google Ads in the iGaming (Gambling&Betting) MUST HAVE
- Ability to effectively manage large advertising budgets (from $30,000 per month)

- Successful cases in the gambling niche in the CIS/Latam markets

- Deep understanding of basic metrics of the Conversion Rate and Unity Economy

- Experience in working with Antidetect Browser and Tracking Systems

- High-level understanding of all Google advertising products (Google Analytics, Google Tag Manager, Google Optimize, etc.)

- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Zeus Track, etc.)

- Experience with auto-bidding systems and automation of work with Google Ads (Shopstory, Ideagen, etc.) 
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions
- Experience in А/B testing

Will be a plus:
- Availability of an up-to-date Google Ads Certificate

- Experience in UAC/GDN
- Experience in other Search Traffic Sources (Yandex Direct, Microsoft Ads, Yahoo Ads, etc.)
- Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.)
- Understanding technical conversion tracking and postback setup

Responsibilities:
- Creating, setting up and optimizing Search Engine Advertising Campaigns in Google Ads to attract new players to the Product
- Conducting regular comprehensive analysis of own advertising campaigns and making decisions on how to improve the results
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation
- Setting the Terms of Reference for the necessary promotional materials;
- Regular reporting on performance and profit

Our benefits to you:

☘️An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
🧑🏻‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided
🏖Paid vacations, sick leave, personal events days, days off
💵Referral program — enjoy cooperation with your colleagues and get the bonus
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
🎯Rewards program for mentoring and coaching colleagues
🗣Free internal English courses
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, PIN-UP clubs for movie / book / pets lovers and more
🎳Other benefits could be added based on your location