ASO Specialist and Release Manager Offline

Hello!
 

We are Softsich, an ambitious, fast-growing technology company in the iGaming industry. We are currently looking to expand our team and are seeking an experienced ASO Specialist & Release Manager to join us.

If you know how to turn an app page into a magnet for installs and transform the release process into a well-coordinated, smooth operation, we want to hear from you!
You understand store algorithms, can launch updates according to plan (not just by instinct), and know how to turn keywords and visuals into measurable growth metrics. If this sounds like you, we believe you're the person we're looking for.

Key Responsibilities:
 

• Optimize app pages in the App Store and Google Play to increase visibility and improve rankings in search results.
• Conduct keyword analysis, select optimal keywords for promotion, and continuously monitor and update them.
• Develop and execute ASO strategies for different apps, including A/B testing, app descriptions, screenshots, icons, videos, and other elements.
• Monitor competitive apps and industry trends to implement up-to-date ASO best practices.
• Prepare metadata for app publication in the App Store and Google Play, including descriptions, screenshots, videos, keywords, localization, and privacy settings.
• Manage the app release process: coordinate between development, marketing, and QA teams, plan releases, and ensure smooth deployment of new versions.
• Develop and implement testing plans for new releases, ensuring successful app reviews in both stores.
• Analyze app performance post-release by tracking download, retention, and conversion metrics.
• Optimize promotional methods through the use of analytics tools to improve ASO strategy effectiveness.
• Generate reports on the results of releases and ASO campaigns and provide recommendations for continuous improvements.
   

Our ideal candidate:
 

• At least 2 years of experience in ASO, with a strong understanding of all aspects of app optimization in the App Store and Google Play, including keyword selection, description writing, and choosing visual elements (images, videos).
• Deep understanding of App Store and Google Play algorithms, publication requirements, review policies, and the app approval process.
• Experience in planning and coordinating app releases, working with cross-functional teams (development, design, marketing, QA).
• Experience with ASO tools (e.g., Sensor Tower, App Annie, Mobile Action, TheTool, App Radar, etc.).
• Strong analytical skills and experience with analytics tools (e.g., Google Analytics, Firebase, Appsflyer) to track results from ASO campaigns and app releases.
• Experience with A/B testing of app store elements (icons, screenshots, descriptions), analyzing results, and implementing improvements.
• Expertise in working with app metadata, including writing and optimizing descriptions, selecting and implementing keywords, and creating or editing visual materials (icons, screenshots, videos).
• Experience managing multiple app localizations: understanding the importance of localization for different markets and collaborating with translators to adapt content for various languages and cultures.
• Solid knowledge of mobile app marketing and promotion strategies: the ability to develop effective promotional plans for different types of apps.
• Proficiency in project management tools (e.g., Jira, Trello, Asana) for coordinating release and optimization tasks.
• Strong teamwork and communication skills, with the ability to collaborate effectively across departments.
   

What we offer:
 

• Competitive salary.
• Flexible work arrangements: remote work or the opportunity to work from our modern offices in Warsaw or Kyiv.
• Flexible working hours.
• A friendly, supportive team that’s always ready to share knowledge and help each other grow.
• 24 days of paid annual leave.
• Paid sick leave.
• Birthday greetings and celebrations.
• Regular online and offline team-building events.
• Corporate holidays and celebrations.
   

If you're experienced in creating apps for the iGaming industry that aren’t just downloaded, but used time and time again, send us your resume. Let’s work together to create products that truly stand out and make an impact! 🚀