Email marketing specialist

Role Overview: We are looking for an Email Marketing Specialist to join our team and drive high-performing email campaigns that align with business goals. In this role, you'll manage the end-to-end email marketing process - from planning and content coordination to testing and optimization - while also contributing to the launch of new communication channels.

What You’ll Be Doing:

• Plan, prepare, and launch email campaigns based on business objectives
• Collaborate with copywriters and designers to produce campaign content
• Build responsive email templates and automated campaign workflows
• Create and manage audience segments for targeted communication
• Conduct regular email health checks (delivery rate, spam score, inbox placement) and clean contact lists
• Track and improve core email metrics such as open rate, click rate, and conversion
• Run A/B and split tests to optimize email performance and test new hypotheses
• Assist in implementing additional communication channels (push, SMS, messengers, etc.)

What You'll Need to Succeed:

• Minimum 1 year of experience in email marketing
• Familiarity with best practices in email marketing
• Hands-on experience with Customer.io
• Basic understanding of audience segmentation and email performance metrics
• Experience using template builders for responsive design
• iGaming experience is a plus but not required
• English B2 and above

Nice-to-have:

• Basic design skills (Figma, Canva)
• Basic analytics skills (Google Analytics, Amplitude)
• Familiarity with other messaging channels like push notifications, SMS, and messengers
• Experience working with different geo-localizations or language markets

What Makes This Role Challenging and Exciting:
You’ll be part of a fast-paced environment where email marketing is not just about sending newsletters, but building meaningful connections. You’ll be encouraged to bring data-driven ideas to life, explore multichannel strategies, and contribute to international growth.

Why join us:

• Competitive compensation.
• Paid sick leaves.
• Paid vacation time.
• Flexible working hours to support work-life balance.
• Remote work.
• Professional growth and development opportunities.