Middle/Senior PPC Specialist Offline

We’re Applyft  - an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of four apps in Family Safety, Entertainment and Mental Health Spheres. We’re proud to have a 5M monthly active users base and to achieve 20% QoQ revenue growth

Now we are looking for a Middle/Senior PPC Specialist who will be responsible for managing and optimizing Google Ads campaigns for web projects of our mobile apps

What you’ll do:

• Develop promotion strategies for web projects of our mobile applications
• Planning, implementing and managing PPC campaigns across Google Ads (including search, display, pMax)
• Conduct keyword research and create targeted ad groups to maximize reach and ROI
• Utilize data analysis to optimize performance and budget allocation
• Track and report on KPI’s, provide regular updates on the performance
• Monitor, analyze and report on campaign performance metrics, providing actionable insights for continuous improvement

• Analyze user journey data to identify drop-off points and recommend landing page optimizations

   

Your professional qualities:

• 3+ years of experience as PPC/UA Manager
• Experience of working with web funnels for mobile apps
• Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools
• Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale
• Experience of managing big budgets
• Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS)
• Proficiency in Google Sheets / Microsoft Excel
• English level — Intermediate
• Strong analytical skills with a focus on data-driven decision
• Experience of working on multiple projects

Will be a plus:

• Practical experience in any other media source (ex. Meta Ads, Bing Ads, Twitter, ASA, TikTok etc)
• Understand the workflow of mobile analytics systems (Google Firebase, Appsflyer)
• Experience of working with BI systems

We offer:

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world 
• Health taking care program: We provide Health insurance, sport compensation and 20 paid sick days
• Professional Development:  The company provides budget for each employee for courses, trainings and conferences
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events
• Corporate Events: We organize corporate events and team-building activities across our hubs