Digital Marketing Specialist (offline)

Requirements

Experience in Digital Marketing 2+ years
Advanced English Experience in content writing
1+ years Experienced in the creation of the content marketing strategy, with different KPIs across various types of content
Solid understanding of SEO and link building approach
Can provide samples of the successful outreach marketing campaigns Highly-developed management skills

Responsibilities

Content marketing:
Develop the existing content marketing plan
Manage the content calendar
Coordinate the work of our copywriting team
Set KPIs for different types of content and analyze the effectiveness of your content strategy

SEO / Linkbuilding:
Coordinate the work of our SEO team
Take part in the delivering of our SEO strategy

Outreach marketing:
Take part in the managing of our outreach strategy
Analyze the effectiveness of different sources, adjust your strategy accordingly
Make tests to identify how to work with every single channel for getting the best possible results

PPC: AdWords, Facebook, LinkedIn
Create campaigns across different channels Analyze the effectiveness of campaigns A/B testing

Email marketing
Develop business flows for different types of customers and subscribers Create the email marketing plan and manage its accomplishment
Create and test different types of campaigns
Analyze the effectiveness of different campaigns.

Support for Innovecs' digital products:
Initiate enhancing amendments of Innovecs' products
Manage the development process to implement new features

Content writing:
Write articles on tech topics for our corporate blog; Write case studies and content for corporate marketing materials; Work in sync with native proofreaders; Write SEO-friendly content.


What we love about Innovecs

High-level compensation and regular performance-based salary and career development reviews;
Medical insurance (health), employee assistance program;
Paid vacation, holidays and sick leaves;
Gym 24/7, personal fitness instructor;
Massage in the office, personal wellness consultant;
English classes with native speakers and partially or fully reimbursed personal training and conferences;
Referral program;
Team building and a lot of fun to take a break, relax, and give you the freedom to think beyond the next line of code.

About Sisense

Sisense is a business analytics software company with offices in New York City, San Francisco, Tel Aviv, London, Melbourne, Tokyo, and Scottsdale, Arizona. It is headquartered in New York City. Its business intelligence product includes both a back-end powered by in-chip technology that enables non-technical users to join and analyze large data sets from multiple sources,[2] and a front-end for creating visualizations, like dashboards and reports, on any device, including mobile

Company website:
https://www.sisense.com/why-sisense/

DOU company page:
https://jobs.dou.ua/companies/sisense/