SEO Team Lead

INFOBUS is looking for an SEO Team Lead to take charge of SEO, build a team, and scale success!
 

INFOBUS is already seeing strong SEO results, and now we’re ready to take this direction to a new strategic level! We are looking for an experienced SEO Team Lead who can systematize our current efforts, build a professional in-house team from scratch, and develop a long-term strategy to dominate organic search across global markets (Europe, LATAM).

We’ve become one of the leaders in online sales of bus, train, and airline tickets, helping millions of people fulfill their travel dreams. Our mission is to make every trip accessible, comfortable, and unforgettable—at every stage of interaction with our brand.
 

💻 What you’ll be doing:

• Analyze current SEO activities and results, identifying strengths and key areas for growth.
• Build an effective SEO team from scratch: define the optimal structure, participate in hiring, onboarding, and developing team members.
• Develop and implement clear SEO processes, quality standards, reporting systems, and performance metrics, integrating and improving on existing practices.
• Develop, implement, and take full responsibility for the company’s global SEO strategy, based on data analysis, current successes, and emerging opportunities.
• Monitor key SEO KPIs, ensure targets are met, and provide transparent reporting to the team and leadership.
• Consolidate, manage, and guide all key SEO activities (including those currently handled by external contractors or other departments until the in-house team is formed).
• Ensure SEO strategy is aligned with overall marketing and business goals.
• Conduct comprehensive technical audits and prioritize tasks for the development team.
• Manage the SEO budget effectively.
• Foster a culture of hypothesis testing, innovation, and knowledge sharing within the new team.
• Deeply analyze data to uncover insights and translate them into actionable plans.
• Serve as the company’s central SEO expert and evangelist.
• Collaborate at a strategic level with heads of product, development, content, PPC, and analytics.
   

✅ What we expect from you:

• At least 5 years of SEO experience with a proven track record of significantly growing organic traffic and rankings.
• Experience building or playing a key role in building an SEO team is a major advantage.
• 1–2+ years of experience managing or mentoring SEO specialists.
• Deep expertise in all areas of SEO: technical, on-page, off-page, content marketing, and international SEO.
• Ability to quickly audit current SEO efforts (activities, results, processes), identify strengths/weaknesses, and spot growth opportunities.
• Mastery of key SEO tools (GA4, GSC, Semrush/Ahrefs/SimilarWeb, Screaming Frog, etc.).
• Strong leadership skills, excellent communication abilities, and the talent to motivate and develop people.
• Proven experience developing and executing complex, large-scale SEO strategies—ideally for major international projects (e-commerce/travel).
• Strong analytical thinking, strategic mindset, and data-driven decision-making.
• Experience working effectively with development teams.
• English at an Upper-Intermediate to Advanced level.
   

➕ Nice to have:

• Experience in the travel industry or large-scale e-commerce.
• Knowledge of other languages (especially Spanish, Portuguese, or SEA languages) is a strong plus.
• Experience managing external contractors (agencies, freelancers) for SEO.
• Experience managing SEO budgets.
• Experience building SEO reporting systems from scratch.
• Advanced experience with BI tools (e.g., Tableau, Power BI).
• Hands-on or deep understanding of web development (HTML, CSS, JS, frameworks).
• Strategic thinking, entrepreneurial mindset, proactivity, responsibility, and the ability to structure and systematize processes.
   

✨ What we offer:

• Competitive salary (base + KPI, discussed individually).
• Remote work with flexible hours in a remote-first company.
• Compensation for training and participation in key industry conferences.
• A unique opportunity to systematize existing SEO success, build a professional team from scratch, and scale SEO efforts in a large international project.
• A professional and ambitious leadership team and colleagues ready to collaborate.
• High level of autonomy and direct influence on business outcomes through SEO.
• All necessary resources to build your team and execute the strategy.
• A company-wide culture that rewards testing and experimentation.
• Regular offline and online team-building events.
   

🚀 Ready to lead and structure our SEO efforts, build a strong team, and multiply our success? Send us your CV! ✉️