Chief Marketing Officer

Chief Marketing Officer  (Performance Marketing) for an international product IT company with a Ukrainian core team that develops its own SaaS B2C solutions for the US and Europe markets (Tier 1/2/3) due to the expansion of the team. 

Company products:  WEB SaaS products and utilities for social media.

Marketing team- 12 people (PPC Managers, SEO team, Email Marketing, SMM, Content team.

The team of the  company - 80  people

Locations  of the team - Europe/USA/Ukraine,  full remote from any country/office in Kyiv

Requirements:

• 2+ years of experience in a CMO role or similar position (Head of Marketing / Head of Performance Marketing/Growth Marketing Lead, etc.)
• Strong expertise in Performance and growth marketing in the IT industry 
• Experience with B2C/B2B  IT products (white and grey niches) on Tier 1,2 markets
• Experience in managing a marketing team: building a structure, areas of responsibility, KPIs.
• Knowledge of web2app and web2web funnels, experience with subscription models
• Proficiency in marketing analytics: GA4, Amplitude, Tableau, AppsFlyer/Adjust, Looker Studio
• Ability to work in a dynamic environment: quick hypothesis testing, decision making, scaling effective solutions
• English - at least B2

Will  be a plus:

• Experience in launching new products and working with several digital products at the same time
• Understanding of SEO, content marketing, CRM, retention, funnel optimization
• Experience in building processes from scratch: analytics systems, task templates, onboarding processes for marketing

Responsibilities:

• Develop and optimize the existing marketing strategy for existing products and launch new ones.
• Developing quarterly/monthly OKRs and KPIs for all marketing areas (performance, retention, SEO, affiliate marketing, creatives, etc.)
• Building a system for monitoring the implementation of tasks and the efficiency of departments.
• Building and controlling user acquisition (Meta, TikTok, Google, Snapchat, etc.)
• Funnel optimization: reducing CAC, increasing CR and LTV
• Implementation of systematic reporting, results analytics, and hypothesis testing
• Building a proactive, data-driven team
• Interaction with company stakeholders (CEO, COO, Product Owners), synchronization of marketing plans with product goals
• Interaction with analytics, technical and creative teams
• Conducting regular quarterly analytics with a focus on the results achieved and adjusting business goals accordingly.

In this role, you will receive:

• Full autonomy in building marketing - from strategy to processes
• Influence on real business metrics: MRR, CR, CAC, LTV
• Speed of decisions, transparent feedback and direct contact with the CEO
• Work with a strong team, where everyone has room for action, but is also responsible for the result
• Own products with constant dynamics and growth

We offer:

•  Flexible work schedule
• - 18 days of vacation + 3 sick leaves (without confirmation)
• - Winter vacation at the expense of the company (1st week of the New Year)
• - Sick days are paid at 100% in an unlimited number (with confirmation)
• - Health insurance for colleagues and children, psychological support
• - Budget for training and development
• - Management for tax compensation of the FOP
• -  Bonuses for birthdays and major events in the life of a colleague
• -  50% of compensation for studying English or sports.