B2B Marketing Specialist Offline

Job description, responsibilities and duties

Digicode is on the lookout for a passionate Marketing Specialist to help lead our growth in the European tech market! If you have solid B2B marketing experience, a talent for storytelling, and love bringing brands to life through digital campaigns and events, we’d love to meet you. Join us and play a key role in shaping our European presence and driving impactful marketing strategies across the region.

Who we're looking for:

• 3+ years of B2B marketing experience in the IT/Tech sector
• Proven track record in digital marketing and event management
• Exceptional English communication skills for effective storytelling and brand representation
• Experience developing and executing comprehensive marketing strategies
• Confidence and willingness to represent the company at industry events and conferences
• Strong interpersonal skills with demonstrated ability to build relationships both internally and externally
• Collaborative team player who can independently manage multiple projects with strong organizational skills

Nice to have: 

• German language proficiency
• Experience in the European tech market
• Knowledge of marketing automation tools and CRM systems
• Experience with content marketing and social media strategies
• Data analysis skills for measuring marketing performance

What are you going to do:

• Develop and oversee strategic marketing initiatives to drive lead generation, brand awareness, and B2B client acquisition
• Represent the company at industry events and conferences, strengthening brand presence and building valuable industry relationships
• Analyze market trends and consumer behavior to inform business development, competitive intelligence and client acquisition strategies
• Ensure consistent and compelling messaging across all marketing materials and communications channels
• Conduct industry and competitive analyses to optimize sales positioning within the European market
• Measure, report on, and continuously improve marketing campaign effectiveness
• Collaborate with sales teams to align marketing efforts with business objectives
• Manage marketing budget effectively to maximize ROI