Email Marketing Specialist Offline

Who we are:

Glorium Technologies is an outsourcing company with an HQ in NJ and development centers in Ukraine, Poland, Cyprus. We were founded in 2010 and have already expanded our team to over 180 sharp-minded people. The majority of our projects are within the Healthcare and Real Estate domains.
 

The Growth Marketing Team at Glorium Technologies seeks an Email Marketing Specialist to join our Outbound Marketing department. 
 

Does this relate to you?

• Minimum of 1 year of experience in a similar email marketing role
• Strong understanding of ESPs such as Instantly, Brevo, Sendinblue, etc., and B2B data collection tools like Zoominfo, Cognism, Apollo, LinkedIn Sales Navigator, etc.
• Demonstrated ability to craft compelling email copy and attention-grabbing subject lines, including experience leveraging generative AI tools for content creation and optimization
• Excellent written and verbal communication skills in English at an upper-intermediate level
• Proven ability to create automated email flows, personalize content, and utilize dynamic content
• Experience with email campaign management, template design, and website analytics
• Basic knowledge of HTML and CSS for email template creation
• Familiarity with email authentication protocols (DKIM, SPF, DMARC), bounce types (soft and hard), complaint rates, unsubscribe rates, and postmaster tools
• Understanding how email content (subject lines, text, design) affects deliverability and engagement
• Knowledge of spam filter logic and best practices for avoiding spam traps
• Strong attention to detail and commitment to accuracy
• Excellent team collaboration skills and ability to work independently
• Upper Intermediate level of English

About the project:
As an Email Marketing Specialist, you will play a crucial role in driving lead generation and sales for our company and our clients. You will develop and execute effective cold email and nurturing campaigns, ensuring maximum reach and engagement.

A new team member will be in charge of:

• Develop and execute effective cold email sequences to generate leads and drive sales
• Write compelling email content, incorporating variables and personalization to enhance engagement
• Continuously track and analyze email campaign performance to identify areas for improvement and optimize results
• Conduct A/B testing to measure the effectiveness of different email elements and refine campaigns
• Troubleshoot and resolve email deliverability issues to ensure maximum reach and open rates
• Manage and maintain email domains and mailboxes, prioritizing trust and authority to prevent filtering
• Execute comprehensive contact research strategies to build targeted prospect lists aligned with campaign objectives
• Conduct thorough email validation processes using specialized verification tools
• Generate comprehensive analytics and reports on email campaign performance

What we offer:

• Fully paid English classes with an in-house English teacher
• 25 paid days off per year in total
• Regular performance reviews
• Training and IT certification
• Special occasion bonuses (birthday, marriage, childbirth)
• Flexible schedule of cooperation with work-from-home or office options.