Outreach Specialist

Responsibilities:

• Analyze the market and develop strategies for assigned tasks.
• Search, compile, maintain, and update site databases.
• Analyze websites for potential backlink opportunities.
• Research and evaluate new link types and link-building strategies.
• Build high-quality backlinks and monitor their performance.
• Identify opportunities to improve and optimize outreach performance.
• Track progress in internal worksheets.
• Communicate with SEO specialists.
• Report on acquired backlinks.
• Create technical assignments (TAs) for copywriters.
• Communicate with webmasters.

Probation Period Goals:

• Achieve up to 30 outreach backlinks per month.
• Maintain and regularly update the database of crowd links for different regions.
• Establish cooperation with outsourced freelancers for quality link acquisition.
• Search and onboard contractors for link placement.
• Automate routine processes.
• Develop manuals for new link types.
• Build close working relationships with the Content department.

Requirements:

• Minimum 1 year of experience as an Outreach Specialist for international projects.
• Solid understanding of various outreach link types (GP, free GP, homepage links, etc.).
• Strong knowledge of SEO metrics and experience using SEO tools.
• Basic understanding of SEO principles and workflows.
• Experience in building outreach bases and deep knowledge of base generation methods.
• Basic knowledge of HTML, robots.txt, and meta tags.
• Theoretical understanding of backlink acquisition from various sources.
• Proficiency with SEO tools such as Ahrefs, SimilarWeb, SE Ranking.
• Basic knowledge of Google search operators.

Nice to Have:

• Experience working with external vendors/freelancers.
• Outreach experience in CIS markets.
• Familiarity with automation tools.
• Experience working with Jira.
• English level: Upper-Intermediate (B2) or higher — required for international regions.

Technical Stack:

• Email automation tools.
• Data automation and aggregation platforms.
• Google Spreadsheets.
• Jira / Confluence.