Marketing Generalist

dotcode is looking for a Marketing Generalist to join our company. This is a great opportunity to work with our friendly team on many interesting projects and be involved in a variety of tasks. 

Dear candidates, we are considering employees only in Lviv

Key Responsibilities:

— Develop and write compelling marketing materials, including our website, social media posts, blog content, conduct periodic market research to keep fingers on the pulse of the latest customer and service provider trends;

— Leverage Google Analytics and other tools to report overall performance, ROI, and different channels’ effectiveness;

— Being a great social media communicator able to attract target audience attention and lead engaging and focused communication;

— Maintain company’s website and blog: craft clear, concise, and engaging written content that resonates with our target audience;

— Perform SEO research, including keyword analysis and identify new content opportunities.

— Set and test targeted advertising.

Skills:

— 0,5+ years of proven experience in digital marketing (experience with IT outsourcing is a huge plus!);

— Good command of English, both oral and writing skills (our target customers as well as a part of the candidate audience are US- and EU-based ones along with its primary language of communication in the field);

— Experience in using AI tools for content creation and basic skills in graphic editors (Canva, Photoshop) will be a plus;

— Having practice with setting up and executing targeted advertising campaigns (Google Ads, Facebook Ads) will be a plus;

— Experience in using digital analytics tools (e. g. Google Analytics) for traffic monitoring, insights discovery will be a plus;

Nice to have:

— Understanding SEO principles, being able to propose topics to cover based on search keywords that align with the business goals;

— Good understanding of on-site and off-site principles of website search engine optimization, experience in link-building, familiarity with Google Search Console.

We offer:

— Competitive salary;

— Comfortable office in Lviv;

— Education reimbursement;

— Friendly work environment;

—Corporate events and team buildings.

Hiring flow:

— Call with HR Manager;

— Test task;

— Technical interview;

— Final interview with CEO;

Let's talk! :)