PPC Specialist / Targetologist (USA Market) to $1800
Full-time
About Us:
Medieval Torture Museum is the largest interactive historical museum dedicated to the dark side of human history.
We operate in three iconic locations in the USA — Los Angeles, Chicago, and St. Augustine — and are currently looking for a highly skilled and motivated PPC Specialist / Targetologist to manage and scale our paid advertising campaigns.
Responsibilities:
• Full setup, management, and optimization of ad accounts in Google Ads, Bing Ads, Facebook Ads, and TikTok Ads
• Development and implementation of effective paid traffic strategies for three museum locations
• Creation and optimization of ad campaigns (Search, Display, Remarketing, Video, Social Media)
• Target audience research and segmentation
• A/B testing of creatives, ad copies, and targeting strategies
• Monitoring and analysis of campaign performance, preparing reports and insights
• Budget allocation and ROAS optimization
• Implementation of pixel, conversion, and event tracking
• Competitor research and creative analysis
• Communication with the design team to develop ad creatives
Requirements:
• Proven experience in managing PPC campaigns in Google, Facebook (Meta), Bing, and TikTok
• Experience working with the US market
• Strong analytical skills and deep knowledge of PPC strategies
• Ability to work with various audience segments (locals, tourists, families, history lovers)
• Upper-Intermediate+ level of English (all ad copywriting and communication in English)
• Understanding of event tracking, Google Tag Manager, Google Analytics, Meta Events Manager
• Experience in launching campaigns with clear performance goals (sales, ticket purchases, foot traffic)
Will be a plus:
• Experience working with museums, entertainment, or tourism projects
• Knowledge of local specifics in Los Angeles, Chicago, St. Augustine
• Basic skills in graphic design or copywriting for ad creatives
What We Offer:
• 10:00-19:00 (Kyiv time)
• Opportunity to work with a unique product in the entertainment & tourism industry
• Transparent bonuses based on ad performance
• Friendly and professional team