Head of Facebook Media Buying

We are currently looking for a Head of Media Buying. 

As the Head of Media Buying, you will lead traffic acquisition for two distinct, high-impact projects in the iGaming industry.

• The first is a cutting-edge casino & betting product designed for Tier-1 European markets. Launched in late 2024 on a white-label platform from an industry leader, this high-tech product offers a personalized approach to both clients and partners.
• The second an award-winning international CPA network with a strong reputation across various GEOs and a proven track record of success. Recognized as a leader in affiliate marketing, the company provides stable payouts, personalized support, and an extensive global presence.

This role offers a unique opportunity to shape and scale performance marketing strategies across both projects, working with a team of seasoned professionals in a dynamic and fast-growing industry.

📋 Key responsibilities and your contribution:

• Build and manage the media buying department (team of 5+ people).

• Develop and implement annual, quarterly, and monthly traffic acquisition strategies for the iGaming vertical.

• Identify, generate, and scale new traffic sources and marketing approaches.

• Manage and analyze the performance of advertising campaigns in Meta Ads Manager.

• Oversee budget allocation, conduct analytics, and optimize advertising spend.

• Perform competitive analysis to stay ahead of industry trends.

• Maintain comprehensive reporting on campaign performance and key KPIs.

📚 Your qualifications:

• 3+ years of experience working with Facebook traffic.

• 1.5+ years of experience as a Team Lead or Head of Media Buying.

• Proven experience managing advertising budgets of $150,000+ per month.

• Strong understanding of Tier-1 markets and their specifics.

• Knowledge of budgeting principles and financial planning.

• Successful case studies demonstrating consistently high ROI.

• Ability to independently research and develop new traffic sources and strategies.

• Strong leadership skills, responsibility, excellent communication, and a structured approach to work.
 

Benefits:

⭐ Days of recovery: 20 paid vacation day per year and unlimited sick leave days.
⭐ Health: corporate medical insurance, a company psychologist and a Cafeteria of Benefits for personal wellness choices.
⭐ Education: a variety of foreign languages course for you to choose from. Also we are open for your development and you can choose different courses /training for improving your skills.
⭐ Compensation: additional benefits that can be used according to company policy, e.g. paid business trips, international conference opportunities, lunch perks at our offices etc.
⭐ Work Environment: work remotely or from one of our offices in Cyprus, Portugal, Poland, equipped with the equipment you’ll need for success.

We will get back to you with feedback within 3 business days, in case your experience matches our requirements in the vacancy.