Head of CRM (Retention Department)

 Join Our iGaming Team as Head of CRM (Retention Department)! 

We are an iGaming company with 3+ years of experience and a team of 1000+ specialists. Our portfolio includes 8 large-scale projects successfully operating across Tier 1-3 locations. We pride ourselves on attracting and valuing highly qualified professionals, enabling us to scale and succeed in new markets.

As our department expands, we are looking for a Head of CRM to lead our Retention Department!

💼 Responsibilities:

✅ Develop and implement a CRM strategy for online casinos to boost customer retention, engagement, and monetization.

✅ Plan and execute multi-channel marketing campaigns using customer segmentation and personalization.

✅ Analyze user behavior and activity to optimize retention strategies.

✅ Assess the effectiveness of CRM campaigns through analytics and data-driven insights.

✅ Manage and configure the CRM platform and marketing automation tools, including customer database segmentation.

✅ Lead and mentor the CRM team to deliver results.

✅ Collaborate with development, marketing, and analytics teams to align CRM initiatives with business goals.

✅ Stay updated on the latest trends and innovations in the iGaming industry.

📄 Our Requirements:

🔹 2+ years of experience as Head of CRM.

🔹 Proven ability to manage a team of 5+ people.

🔹 Expertise in developing multi-channel customer engagement strategies.

🔹 Strong knowledge of A/B testing methodologies and data-driven optimization practices.

🔹 Ability to segment customer databases and craft personalized offers.
 

📊 Preferred:

🔖 Experience with Smartico CRM system.

🌟 Expertise in designing and implementing loyalty programs.
 

💼 Why You Should Join Us:

🌍 Remote Work: Mon-Fri, 10:00 to 19:00 (UTC+2) – save time by avoiding commuting.

📅 Paid Vacation & Sick Leave: We care about your health and work-life balance. Plus, enjoy a day off on your Birthday!

💰 Competitive Salary: Your contribution will be properly valued.

📚 Internal Events: Engage in knowledge-sharing sessions and boost your expertise.

🌟 No Micromanagement: We make decisions quickly and value direct communication across teams.

👨‍🎓 Professional Development: Gain new skills and grow within our dynamic environment.

🎡 Join a team committed to being the best in the iGaming industry! We foster a supportive, innovative workplace where your ideas matter.

Ready to take the next step? We’re excited to meet you! 🚀

If this vacancy interests you, send us your resume — you might be exactly who we're looking for