Digital Marketing Lead (offline)

The marketing division is responsible for lead generation.

Requirements

Solid experience in the following areas of digital marketing:
Content marketing
SEO / Linkbuilding
Outreach marketing
PPC: AdWords, Facebook, LinkedIn
Email marketing
English level: Upper-Intermediate


Responsibilities

Content marketing:
• Develop the existing content marketing plan
• Manage the content calendar
• Coordinate the work of our copywriting team
• Set KPIs for different types of content and analyze the effectiveness of your content strategy

SEO / Linkbuilding:
• Coordinate the work of our SEO team
• Take part in the delivering of SEO strategy

Outreach marketing:
• Take part in the managing of our outreach strategy
• Analyze the effectiveness of different sources, adjust your strategy accordingly
• Make tests to identify how to work with every single channel for getting the best possible results

PPC: AdWords, Facebook, LinkedIn
• Create campaigns across different channels
• Analyze the effectiveness of campaigns
• A/B testing

Email marketing
• Develop business flows for different types of customers and subscribers
• Create the email marketing plan and manage its accomplishment
• Create and test different types of campaigns
• Analyze the effectiveness of different campaigns.


What we love about Innovecs

High-level compensation and regular performance-based salary and career development reviews;
Medical insurance (health), employee assistance program;
Paid vacation, holidays and sick leaves;
Gym 24/7, personal fitness instructor;
Massage in the office, personal wellness consultant;
English classes with native speakers and partially or fully reimbursed personal training and conferences;
Referral program;
Team building and a lot of fun to take a break, relax, and give you the freedom to think beyond the next line of code.

About Sisense

Sisense is a business analytics software company with offices in New York City, San Francisco, Tel Aviv, London, Melbourne, Tokyo, and Scottsdale, Arizona. It is headquartered in New York City. Its business intelligence product includes both a back-end powered by in-chip technology that enables non-technical users to join and analyze large data sets from multiple sources,[2] and a front-end for creating visualizations, like dashboards and reports, on any device, including mobile

Company website:
https://www.sisense.com/why-sisense/

DOU company page:
https://jobs.dou.ua/companies/sisense/