Growth Marketing Specialist / General Manager

Requirements

• 5+ years of experience as a Product Marketing Manager (Mobile apps).
• Working with P&L and Business models.
• Experience in implementing performance marketing strategy with a focus on the US and Europe.
• Expertise in analyzing and reviewing both product and team metrics and processes.
• Experience with Google Analytics for Firebase, Mixpanel, Amplitude, Google Ads, META products.
• Work with App Store and App Sales funnel optimization and web funnels.
• Experience in successful team management.
• Competitor analysis, quantitative and qualitative audience research with further formation of the product backlog.
• Creation of a customer journey map of the product.

You’ll be responsible for

• Web & app product marketing in a cross-functional team.
• Leading the team and products growth.
• Forming and implementing a marketing strategy.
• Create funnels that will engage users in line with the business model (web2app funnel) and work on them together with the team.
• Work with aftersales communication.
• Work with traffic from META Ads.
• Product development (App): developing new features and working with user needs.
• Responsible for the performance of the team (Creative Producer, Media Buyer) with their leads (matrix structure).
• Responsible for the financial performance of the project.

Hiring Process

Stage 1: Interview with HR.
Stage 2: Technical assignment
Stage 3: Interview with C-level.