Media Buyer (Google/Facebook) Offline
Hello,
We are a fast-growing iGaming brand operating in regulated markets, looking for an experienced Media Buyer (Google, Facebook) to join our team. You will help us scale traffic, attract high-quality players, and increase profits.
Location: Remotely
Responsibilities:
- Launch, setup, and optimization of advertising campaigns in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) for regulated iGaming markets (Romania, Denmark, Sweden, Portugal, and others);
- Managing a budget of $100,000+ per month with a focus on achieving KPI targets (CPA, ROI, FTD, LTV);
- Analyzing campaign performance and continuous optimization to meet ROI goals;
- Testing creatives, landing pages, and hypotheses to improve conversion rates;
- Working with internal BI dashboards, Google Analytics, AppsFlyer/Adjust;
- Monitoring advertising rules and requirements for iGaming in regulated jurisdictions;
Collaborating with designers and copywriters to create high-converting creatives.
Requirements:
- Experience in buying with Google Ads and Facebook Ads from 2 years;
- Experience in the gambling industry;
- Experience of working with regulated markets;
- Understanding of compliance nuances (Meta and Google advertising policies for iGaming);
- Ability to calculate ROI, LTV, CPA, ARPU, pFTD;
- Experience with anti-fraud systems and trackers (AppsFlyer, Adjust, Voluum);
- Experience with Lookalike audiences, retargeting and push campaigns;
- Level of English - B2;
It will be an advantage:
- Experience with TikTok Ads / Snap Ads / Native Ads
- Understanding of SEO and ASO.
- Experience in media buying within arbitration teams or CPA networks.
- Proven cases with an ROI of +100% in regulated markets.
What we could offer:
- Remote full-time work, flexible schedule;
- Vacation: 24 working days;
- 100% paid sick leave;
- Long-term cooperation;
- Remote medical support;
- Corporate psychologist;
- Bonuses in accordance with company policy;
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$1000-2000
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