Media Buyer (Google/Facebook) Offline

Hello, 

 

We are a fast-growing iGaming brand operating in regulated markets, looking for an experienced Media Buyer (Google, Facebook) to join our team. You will help us scale traffic, attract high-quality players, and increase profits.
 

Location: Remotely

Responsibilities:

  • Launch, setup, and optimization of advertising campaigns in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) for regulated iGaming markets (Romania, Denmark, Sweden, Portugal, and others);
  • Managing a budget of $100,000+ per month with a focus on achieving KPI targets (CPA, ROI, FTD, LTV);
  • Analyzing campaign performance and continuous optimization to meet ROI goals;
  • Testing creatives, landing pages, and hypotheses to improve conversion rates;
  • Working with internal BI dashboards, Google Analytics, AppsFlyer/Adjust;
  • Monitoring advertising rules and requirements for iGaming in regulated jurisdictions;
  • Collaborating with designers and copywriters to create high-converting creatives.

     

Requirements:

  • Experience in buying with Google Ads and Facebook Ads from 2 years;
  • Experience in the gambling industry;
  • Experience of working with regulated markets; 
  • Understanding of compliance nuances (Meta and Google advertising policies for iGaming);
  • Ability to calculate ROI, LTV, CPA, ARPU, pFTD;
  • Experience with anti-fraud systems and trackers (AppsFlyer, Adjust, Voluum);
  • Experience with Lookalike audiences, retargeting and push campaigns;
  • Level of English - B2;


It will be an advantage: 

  • Experience with TikTok Ads / Snap Ads / Native Ads
  • Understanding of SEO and ASO.
  • Experience in media buying within arbitration teams or CPA networks.
  • Proven cases with an ROI of +100% in regulated markets.


What we could offer:

  • Remote full-time work, flexible schedule;
  • Vacation: 24 working days;
  • 100% paid sick leave;
  • Long-term cooperation;
  • Remote medical support;
  • Corporate psychologist;
  • Bonuses in accordance with company policy;

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