Social Media Manager

Key Responsibilities:

  • Strategy Development: Create and implement a comprehensive social media strategy tailored to Ferla’s commercial bikes and vending carts.
  • Content Creation: Develop compelling content (videos, images, and copy) that highlights the functionality and success stories of our commercial bike clients.
  • Community Management: Foster relationships with customers, influencers, and partners by actively engaging with followers and responding to comments/messages.
  • Campaign Management: Launch targeted social media ad campaigns to increase product visibility and generate leads for the commercial bikes division.
  • Performance Tracking: Analyze and report on social media metrics to evaluate the effectiveness of campaigns and identify opportunities for growth.
  • Collaboration: Work closely with the marketing, sales, and design teams to align social media content with broader business objectives.

 

Requirements:

  • Bachelor’s degree in marketing, Communications, or a related field.
  • 3+ years of experience managing social media for a brand, preferably in a B2B or commercial product environment.
  • Proven expertise in content creation for platforms such as Instagram, LinkedIn, TikTok, and YouTube.
  • Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
  • Strong visual storytelling and copywriting skills.
Published 4 March
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