Social Media Manager

Key Responsibilities:

• Strategy Development: Create and implement a comprehensive social media strategy tailored to Ferla’s commercial bikes and vending carts.
• Content Creation: Develop compelling content (videos, images, and copy) that highlights the functionality and success stories of our commercial bike clients.
• Community Management: Foster relationships with customers, influencers, and partners by actively engaging with followers and responding to comments/messages.
• Campaign Management: Launch targeted social media ad campaigns to increase product visibility and generate leads for the commercial bikes division.
• Performance Tracking: Analyze and report on social media metrics to evaluate the effectiveness of campaigns and identify opportunities for growth.
• Collaboration: Work closely with the marketing, sales, and design teams to align social media content with broader business objectives.

Requirements:

• Bachelor’s degree in marketing, Communications, or a related field.
• 3+ years of experience managing social media for a brand, preferably in a B2B or commercial product environment.
• Proven expertise in content creation for platforms such as Instagram, LinkedIn, TikTok, and YouTube.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong visual storytelling and copywriting skills.