Content Marketing Manager/Lead

We seek a talented Marketing Content Manager to join our Sombra marketing team and play a critical role in building a successful inbound growth engine for the company. This role combines creativity, storytelling, and data-driven content creation to enhance our website’s performance and attract our target audience.

Requirements:

• 5+ years of experience in content marketing, with at least 2 years in a leadership role, preferably in the IT B2B space on the US, and Canadian markets.
• Copywriting background would be a huge benefit.
• Proven ability to create and manage advanced content strategies and roadmaps.
• Hands-on experience in building the inbound lead generation flow.
• Excellent communication and collaboration skills.
• Strong editorial judgment with attention to detail and quality.
• Experience mentoring team members and improving their work.
• Advanced knowledge of SEO and marketing analytics tools.
• Ability to craft content that resonates with C-level business decision-makers and more technical stakeholders.
• Proven expertise in creating SEO-driven content that ranks and converts.
• Exceptional storytelling skills with the ability to simplify complex technical concepts.
• Hands-on experience with CMS platforms (e.g., WordPress).
• Website content management.
• Familiarity with website development principles and how content contributes to user experience.
• Strong research and analytical skills to identify trends and optimize content.
• Ability to manage multiple projects and meet deadlines without compromising quality.

• English proficiency level — B2/C1 or higher.

   

Responsibilities

• Define and drive the overall content marketing strategy aligned with the company’s business objectives.
• Lead the development of content roadmaps and campaigns that support demand generation and brand building.
• Develop high-quality, engaging, and SEO-optimized content for blogs, case studies, white papers, eBooks, lead magnets, and web pages.
• Collaborate with SEO specialists to create content that drives organic traffic and ranks on targeted keywords.
• Own the content strategy for the website, ensuring alignment with business goals and target audiences.
• Work closely with the web development team to optimize site structure, content flow, and user experience.
• Research industry trends, competitors, and audience behavior to produce relevant and impactful content.
• Create compelling storylines and thought leadership pieces to enhance brand positioning and customer engagement, positioning the company as a market leader.
• Monitor content performance using tools like Google Analytics and refine strategies for continuous improvement.
• Collaborate with cross-functional teams to craft consistent messaging across channels.
• Oversee quality assurance and ensure all content aligns with brand voice and standards.

• Supervise and mentor junior content creators, providing constructive feedback.

   

What we offer:

• Annual paid vacation of 18 working days.
• Extra vacation days for long-lasting cooperation.
• Annual paid illness of 10 days.
• Maternity/Paternity leave.
• The opportunity for sabbatical leave.
• Marriage and Parenthood Package.
• Compensation for sports activities (up to 250$ per year) or health insurance covering (70%) — after the trial period.
• Internal education(corporate library, Udemy courses).
• Career development plan.
• English and Spanish classes.
• Paying taxes and managing PE (Private Entrepreneur).
• Technical equipment.
• Internal Referral program.
• Opportunity to take part in company volunteering activities.

• Sombra is a “Friendly to Veterans” award-holder.

   

If you believe you are a suitable candidate for this position, please attach your updated resume using the provided link.
Our recruitment team will review your profile, and if it aligns with our current job openings, we will contact you shortly. If you don’t receive a reply from us within 5 business days, it means we have decided to move forward with other candidates.
Thank you for understanding.