ASO / ASA Specialist (mobile app) Offline

ASO Specialist (mobile app)
Wizdom App
(Full-time / Part-time/ Consultant)
 

About Wizdom:
Join Wizdom, a bite-sized, audio-first microlearning app powered by Generative AI. Our mission: make personal and professional growth accessible to everyone. Think "Duolingo" for self-improvement! With 200,000+ users and ranked among the Top 10 Educational Apps in India, we're building something extraordinary.
 

About the Role:
As our ASO Specialist, you'll be the driving force behind Wizdom's organic growth on the App Store and Google Play. You'll own our App Store Optimization strategy, ensuring we reach the right users and maximize our visibility.
 

Responsibilities:
* Develop and execute ASO strategies to increase organic downloads and improve app store rankings.
* Conduct thorough keyword research, optimize app titles, descriptions, and metadata to target relevant search terms.
* A/B test app icons, screenshots, and preview videos to maximize conversion rates.
* Stay up-to-date on app store algorithm changes and best practices to maintain and improve app visibility.
* Monitor key ASO metrics (downloads, rankings, conversion rates) and use data to inform optimization decisions.
* Utilize App Store features like promotional text and in-app events to highlight new content and engage users.
* Work closely with marketing, product, and development teams to align ASO strategies with overall business goals.
 

From You:
* Proven track record of success in ASO for mobile apps, ideally with experience in the education or self-improvement categories.
* Deep understanding of App Store and Google Play algorithms , ranking factors, and optimization techniques.
* Strong analytical skills and the ability to use data to make informed decisions.
* Ability to think creatively and develop engaging app store assets that drive conversions.
 

Benefits:
* Be part of a mission-driven company making a real difference in people's lives.
* Work with cutting-edge technology, including Generative AI.
* Flexible work arrangement.
* Competitive compensation and growth opportunities.