Product Marketing Manager (offline)
FigLeaf Overview
FigLeaf is a new start-up that has developed the only all-in-one, comprehensive privacy solution that gives consumers – the power and the choice to protect their privacy, wherever they go online.
Online privacy has been impossible – until now. FigLeaf is the first to create a new paradigm for online privacy control by designing one comprehensive, easy-to-use app that empowers individuals to control their own data, image, reputation and identity no matter their location, device or activity. Our first-of-its-kind desktop and mobile app gives consumers the power to finally understand where their personal data is, who has it, and what data they have – empowering consumers to fully manage and control their privacy and making online privacy possible for everyone.
FigLeaf’s “Privacy by Design” approach only gathers the personal data a consumer chooses to share, and our proprietary “zero-knowledge” solution gives the individual the only key to their data, ensuring no outside party can access their personal information – not even FigLeaf.
Our vision: When privacy is a choice, humanity is free.
Job Description
We’re looking for a Product Marketing Manager with a proven track record who’ll be helping us better understand who are our power users and buyer personas, and whom we’re competing with, develop unique consumer positioning that will help us get into the hearts and minds of millions of consumers worldwide, foster customer experience through high-quality interactions and engagement at each step of the customer life cycle.
In this role, you will be part of the Consumer Marketing Department. This team’s goal is to understand the needs of our audience and develop long-lasting relationships with our customers. We believe a keen understanding of who our customer is, how they think and act, is crucial to our ability to provide the most engaging experience across all touch-points through well-designed journeys and excellent communications. The primary goal of the team is to use this understanding of the audience to drive higher acquisition rates and customer loyalty.
In this role, you’ll perform research and communicate the findings back to the whole FigLeaf team so that everyone will utilize this knowledge of the audience and the market in order to develop a delightful customer journey & powerful communication plan. You will develop and bring to market a transformative customer experience that millions of users desire, but lack. You’ll be also a part of development and execution of a comprehensive CX and customer communication program entailing all aspects of the customer journey.
The role requires strong organizational, execution and analytical skills, and extensive knowledge of how to map the customer journey and design the communication map that’ll align all engagement activities into one holistic, customer-centric and delightful customer experience.
Responsibilities:
You’ll own market research and competitive intelligence
You’ll perform qualitative & quantitative user research
You’ll develop systems to gather clean, quality data and deliver insights that lead to actionable changes
You’ll be joining cross-functional teams (product manager + marketers + developers) on and off in order to tackle urgent challenges using Design Thinking methodology
You’ll need to always keep abreast on VoC in order to receive and evaluate customer feedback
You’ll have an opportunity to design and map the customer journey and customer communication maps for optimal customer acquisition and loyalty
You’ll develop the vision of how and when we will use key customer communication channels to drive efficient engagement and growth
You’ll partner with Analytics to perform customer analysis, segment customers into meaningful and actionable cohorts, establish reporting infrastructure, track and analyze performance, and communicate results
You’ll partner with site content marketing to develop engaging, relevant and holistic messaging across all communication channels
You’ll take part in designing highly targeted, multi-touch nurture programs based on multiple segmentation criteria, including region, language, business challenge, buyer readiness, user status
Requirements:
4+ years’ experience in a consumer-facing marketing role, in a SaaS B2C environment (preferably) with hands-on experience with consumer marketing and/or online marketing and/or product management
Experience with marketing digital products based on freemium / trial models
Fluent English & work experience international markets (e.g.: USA, EU, etc.)
Research skills (Market research, Competitive intelligence, Qualitative & Quantitative User Research)
Excellent written and verbal communication skills
Work experience for US and/or EU markets
At least one successful case of developing & bringing to the market unique value proposition for a new product
Strong presentation skills (both: creation and public presentation)
Understanding of email marketing best practices and hands-on experience managing all aspects of email campaigns through a major ESPs, and marketing automation systems will be a plus
Strong technical, analytical and problem-solving skills – ability to dynamically think of solutions to technical issues and troubleshoot will be a plus
Experience using such tools like MailChimp, Mandrill, GetResponse, SendPulse, MixPanel, Marketing Cloud, Marketo, Stripe or similar, Sales Force, or similar will be a plus
We offer:
Very warm and friendly working environment
Continuous professional competencies development and professional growth opportunities
Free external and internal professional trainings and certifications
Foreign languages learning in the company office (different levels of language skills; etc.)
Ukrainian labor legislation guarantees
40-hours working week with flexible working hours
Annual paid vacations (20 working days)
Medical insurance and health protection programs
Compensation of the transport expenses for candidates from other cities invited to our Kyiv office for an interview
Corporate/ team/ special events
Challenging work in an international professional environment
Starting from your first working day you will get free meals (three times a day — breakfast/ dinner/ supper) in the company restaurant
Sports activities in our office gym with a personal coach (yoga, boxing, etc.)
FigLeaf is a new start-up that has developed the only all-in-one, comprehensive privacy solution that gives consumers – the power and the choice to protect their privacy, wherever they go online.
Online privacy has been impossible – until now. FigLeaf is the first to create a new paradigm for online privacy control by designing one comprehensive, easy-to-use app that empowers individuals to control their own data, image, reputation and identity no matter their location, device or activity. Our first-of-its-kind desktop and mobile app gives consumers the power to finally understand where their personal data is, who has it, and what data they have – empowering consumers to fully manage and control their privacy and making online privacy possible for everyone.
FigLeaf’s “Privacy by Design” approach only gathers the personal data a consumer chooses to share, and our proprietary “zero-knowledge” solution gives the individual the only key to their data, ensuring no outside party can access their personal information – not even FigLeaf.
Our vision: When privacy is a choice, humanity is free.
Job Description
We’re looking for a Product Marketing Manager with a proven track record who’ll be helping us better understand who are our power users and buyer personas, and whom we’re competing with, develop unique consumer positioning that will help us get into the hearts and minds of millions of consumers worldwide, foster customer experience through high-quality interactions and engagement at each step of the customer life cycle.
In this role, you will be part of the Consumer Marketing Department. This team’s goal is to understand the needs of our audience and develop long-lasting relationships with our customers. We believe a keen understanding of who our customer is, how they think and act, is crucial to our ability to provide the most engaging experience across all touch-points through well-designed journeys and excellent communications. The primary goal of the team is to use this understanding of the audience to drive higher acquisition rates and customer loyalty.
In this role, you’ll perform research and communicate the findings back to the whole FigLeaf team so that everyone will utilize this knowledge of the audience and the market in order to develop a delightful customer journey & powerful communication plan. You will develop and bring to market a transformative customer experience that millions of users desire, but lack. You’ll be also a part of development and execution of a comprehensive CX and customer communication program entailing all aspects of the customer journey.
The role requires strong organizational, execution and analytical skills, and extensive knowledge of how to map the customer journey and design the communication map that’ll align all engagement activities into one holistic, customer-centric and delightful customer experience.
Responsibilities:
You’ll own market research and competitive intelligence
You’ll perform qualitative & quantitative user research
You’ll develop systems to gather clean, quality data and deliver insights that lead to actionable changes
You’ll be joining cross-functional teams (product manager + marketers + developers) on and off in order to tackle urgent challenges using Design Thinking methodology
You’ll need to always keep abreast on VoC in order to receive and evaluate customer feedback
You’ll have an opportunity to design and map the customer journey and customer communication maps for optimal customer acquisition and loyalty
You’ll develop the vision of how and when we will use key customer communication channels to drive efficient engagement and growth
You’ll partner with Analytics to perform customer analysis, segment customers into meaningful and actionable cohorts, establish reporting infrastructure, track and analyze performance, and communicate results
You’ll partner with site content marketing to develop engaging, relevant and holistic messaging across all communication channels
You’ll take part in designing highly targeted, multi-touch nurture programs based on multiple segmentation criteria, including region, language, business challenge, buyer readiness, user status
Requirements:
4+ years’ experience in a consumer-facing marketing role, in a SaaS B2C environment (preferably) with hands-on experience with consumer marketing and/or online marketing and/or product management
Experience with marketing digital products based on freemium / trial models
Fluent English & work experience international markets (e.g.: USA, EU, etc.)
Research skills (Market research, Competitive intelligence, Qualitative & Quantitative User Research)
Excellent written and verbal communication skills
Work experience for US and/or EU markets
At least one successful case of developing & bringing to the market unique value proposition for a new product
Strong presentation skills (both: creation and public presentation)
Understanding of email marketing best practices and hands-on experience managing all aspects of email campaigns through a major ESPs, and marketing automation systems will be a plus
Strong technical, analytical and problem-solving skills – ability to dynamically think of solutions to technical issues and troubleshoot will be a plus
Experience using such tools like MailChimp, Mandrill, GetResponse, SendPulse, MixPanel, Marketing Cloud, Marketo, Stripe or similar, Sales Force, or similar will be a plus
We offer:
Very warm and friendly working environment
Continuous professional competencies development and professional growth opportunities
Free external and internal professional trainings and certifications
Foreign languages learning in the company office (different levels of language skills; etc.)
Ukrainian labor legislation guarantees
40-hours working week with flexible working hours
Annual paid vacations (20 working days)
Medical insurance and health protection programs
Compensation of the transport expenses for candidates from other cities invited to our Kyiv office for an interview
Corporate/ team/ special events
Challenging work in an international professional environment
Starting from your first working day you will get free meals (three times a day — breakfast/ dinner/ supper) in the company restaurant
Sports activities in our office gym with a personal coach (yoga, boxing, etc.)
About Viseven
Viseven Group is an international IT company specializing in interactive content and cloud-based solutions for global pharmaceutical companies since 2009; constant growth and self-development is in our corporate DNA. Our unique developments and approaches are actively used in more than 30 countries all over world. Viseven’s solutions are represented at major industry events in Barcelona, Philadelphia, London, etc. The rapidly expanding team includes more than 300 highly-skilled tech- and non-technical experts: front- and back-end developers, BA specialists and managers who create, localize and customize applications at 5 offices in Kyiv and Zhytomyr (Ukraine), Tallinn (Estonia), Saint John (Canada), and Bridgewater, NJ (USA).Company website:
https://viseven.com.ua/
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