Head of CRM

We are looking for Deputy CMO - Head CRM for our partner in the gambling/betting niche.

Responsibilities:

• Management of player retention strategies (primarily, bonus management experience is important here), including the development and implementation of bonus programs.
• Formation and optimization of business processes in the marketing department.
• Analysis of player behavior and development of personalized offers to increase loyalty.
• Management of operational marketing, including planning and execution of marketing campaigns.
• Implementation and management of marketing automation tools.
• Monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of CRM campaigns.
• Analysis of market trends and the competitive environment to identify growth opportunities.
• Coordination with other departments to ensure consistency of marketing efforts.
   

Requirements:

• Experience in managing bonus programs and player retention strategies.
• Deep understanding of CRM systems and analytics tools.
• Experience in senior marketing positions, preferably in the gaming industry.
• Excellent communication and organizational skills.
• Ability to work in a fast-changing environment and adapt to new challenges.
• Excellent analytical and strategic skills.
• Ability to effectively manage a team and inspire employees.
• Experience working with data and analytics to make informed decisions.
• Experience working with marketing automation and analytics tools.
   

Our advantages:

• Working with gambling industry experts.
• Competitive salary in $, benefits package.
• Fully remote work.
• Opportunity to work in an international and multinational environment.
• Professional training and development.
• Opportunity to work in a team of professionals.
• Annual leave 21 days.