ASO Team Lead

As the ASO Team Lead, you will be responsible for developing and executing our app store optimization strategy across multiple platforms. You will lead a team of ASO specialists and collaborate with marketing, product, and design teams to drive visibility, improve app rankings, and increase organic downloads.

 

Advantages of This Role for You:

• Opportunity to Build from Scratch: The ASO Team Lead will have the unique opportunity to create and lead a department from the ground up, shaping the strategy, processes, and team culture.
• High Impact and Visibility: As a key player in launching new products in the App Store and Google Play, you will directly influence the growth of organic traffic and the company’s market success.
• Innovation and Flexibility: The ASO traffic strategy is a new avenue for the company, giving you the freedom to innovate and test new approaches without being confined by legacy systems.
• Prestige: Join a multi-award-winning Gambling Company, contributing to the journey that has crafted 9 top iGaming brands on the markets of Tier-1 countries.
   

Key Responsibilities:

• Develop and implement ASO strategies to improve app visibility and keyword rankings in both the Apple App Store and Google Play Store in IGaming niche
• Lead and mentor a team of ASO specialists, providing guidance on best practices and optimization techniques.
• Conduct thorough keyword research, competitive analysis, and market trend assessments to inform ASO strategies.
• Collaborate with content writers and graphic designers to create compelling app descriptions, promotional graphics, and A/B test variations.
• Monitor and analyze performance metrics, user reviews, and feedback to continuously improve app store presence.
• Coordinate with localization teams to ensure app listings are tailored for different markets.
• Stay updated on industry trends, algorithm changes, and best practices in ASO and mobile marketing.
   

Skills & Qualifications Required:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in App Store Optimization or digital marketing, with at least 1 year in a leadership role in IGaming field is a must
• Strong understanding of app store algorithms, user behavior, and ASO tools (e.g., Sensor Tower, App Annie, ASOMobile).
• Proven track record of driving organic growth and improving app rankings.
• Excellent analytical skills with the ability to interpret complex data.
• Strong communication and leadership abilities, with a collaborative mindset.
• Experience in a fast-paced, agile environment is preferred.
   

Your Hiring Journey:

Call with a Recruiter ➡️ Interview with CMO ➡️ Interview with CPO and CEO

 ➡️ Final Call  ➡️ Job offer 🥳 

 

Benefits of Joining Our Team:

• Time Off: 20 vacation days, 36 sick days annually.
• Learning: English classes, learning compensation, conference and seminar support.
• Professional Growth: Emphasis on internal promotions for career advancement.
• Health Benefits: Annual budget for health expenses.
• Special Occasions: Extra day off for birthdays, marriage bonus, enhanced maternity support.
• Work Environment: Minimal bureaucracy, no overtime, necessary tools and tech provided.
• Corporate Events: Team-building activities in a multicultural setting.
• Work-Life Balance: Flexible remote, office, or hybrid work options without time tracking.
  
   

Ready to craft the future of iGaming with us? Join NewGMedia – where ideas transform into magnificent results!