Marketing/Growth Manager for B2B SaaS Offline
Company Overview:
We are a fast-growing tech company that provides businesses with innovative solutions to integrate multiple WhatsApp accounts with their CRM systems. Our platform delivers a unified inbox for seamless communication, enabling businesses to achieve complete visibility into customer interactions, streamline operations, and improve overall performance.
Position Summary:
The Digital Marketing and Growth Hacker will play a crucial role in driving our marketing initiatives, managing affiliate partnerships, and marketplace listings. This role is ideal for a versatile marketer with experience in digital marketing, affiliate management, and partnerships. The successful candidate will be responsible for establishing and managing marketing processes related to content, marketplace listings, partnership management, and affiliate programs. Additionally, the role involves content creation, video production, and the management of newsletters and product updates.
Key Responsibilities:
Landing Pages and Marketing Materials:
Design and develop engaging landing pages and marketing collateral to support promotional campaigns.
Affiliate Management:
Oversee affiliate relationships, including payment approvals and onboarding of new affiliates.
Customer Demos:
Conduct product demonstrations for potential clients to showcase platform features and benefits.
Reporting:
Prepare and analyze reports on customer churn, PPC performance, and other key metrics to inform business decisions.
Competitor Analysis:
Review competitors to identify opportunities for differentiation and improvement.
Visual Content Management:
Design visuals and manage content creation using Canva to enhance marketing efforts.
Newsletters and Product Updates:
Write and distribute newsletters and product updates to keep customers informed and engaged.
Feature Updates:
Communicate new feature releases and updates to customers via email and in-app notifications.
Qualifications:
- Proven experience in digital marketing and growth hacking for B2B SaaS.
- Strong skills in content creation, including landing pages, videos, and visuals.
- Ability to establish and manage marketing processes.
- Excellent communication skills.
- Ability to analyze data and generate actionable insights.
- Detail-oriented with strong organizational skills.
- Experience in a tech or SaaS environment is a must.
This position offers a dynamic and varied role in a growing company, with the opportunity to make a significant impact on our marketing and customer engagement strategies.