Chief marketing officer (B2B, US market) (offline)

Digital Marketing Manager (B2B, US market)
The job mission is to acquire and retain customers in the most cost-effective way in a limited timeframe

SCOPE & GENERAL PURPOSE OF JOB
Generating inbound and outbound leads to boost sales
Improving usability, design, content and conversion of the company website
Finding and testing affordable sources of traffic with positive ROI
Developing and implementing digital marketing campaigns to drive online traffic to the company website
Measuring, controlling and managing core metrics: ROI, CAC, MRR, ARR, CHURN
Develop and execute a social media strategy
Managing external agencies
Supporting the sales team in outbound prospecting: presentation preparation, developing core messages and the value proposition for clients

REQUIRED EXPERTISE
Experience
Successful b2b product launch on USA market
5 years in digital strategy and execution of campaigns with measured success
Working independently, defining programs and priorities
Managing external digital vendors
Deep understanding of
Analytics and data analysis for in-product factors affecting retention as well as external factors affecting customer signup
Сurrent digital technologies, with the ability to identify relevant emerging technologies and their potential uses
Practical aspects of applying and measure the effectiveness of SEO, PPC, content marketing
Ways of using data to optimize strategy and tactics

About Spinbackup

About Spinbackup.
Spinbackup is a cloud data protection company based in San Francisco. We protect G Suite and Office 365 organizations against Data Leak & Data Loss in the cloud by backing up sensitive data to secure cloud storage, identifying business risks and security threats, and alerting domain administrators of any data breach.

Our Value.
Spinbackup helps organizations gain more immediate control and visibility over data security by providing an additional layer of new generation backup and protection beyond the capabilities of a typical cloud service provider can offer.

Company website:
https://spinbackup.com/