SEO Specialist (offline)

Location: Concord, Ontario, Canada (In-Office Position)

To be able to apply for this position, a candidate must have a valid Canadian Visa




Company Overview:

Join our dynamic and innovative gaming company that's passionate about creating immersive and cutting-edge gaming experiences. We pride ourselves on a culture of creativity, collaboration, and a commitment to pushing the boundaries of gaming. If you're a highly motivated and skilled specialist passionate about the gaming industry, we want you to join our team. Discover a workplace that combines the thrill of entertainment with a supportive and rewarding environment. Be part of a company that values its employees, offers advanced medical benefits, and creates unforgettable experiences through annual company trips to the Caribbean. Together, let's build a brighter future and redefine the world of gaming.




Position Overview:

We are seeking an experienced and highly skilled SEO Manager to join our dynamic gaming company. As an SEO Manager, you will be responsible for developing and implementing effective search engine optimization strategies to improve the online visibility and organic rankings of our gaming products and websites. Your role will be pivotal in driving organic traffic, enhancing user engagement, and increasing conversions. The ideal candidate should have a deep understanding of gaming industry trends and a passion for optimizing digital experiences.




Main Responsibilities:

1. Develop and execute comprehensive SEO strategies to increase organic search visibility and rankings for our gaming products.

2. Complete SEO deliverables, including keyword research, keyword mapping, content optimization, and blog/landing page creation.

3. Conduct on-page optimization, including meta tags, headers, URLs, and content optimization, to improve search engine rankings.

4. Collaborate with content creators and developers to ensure SEO best practices are integrated into website design and content creation processes.

5. Monitor and analyze website performance using SEO tools and platforms, such as Google Analytics and Search Console, to identify areas of improvement.

6. Stay up-to-date with the latest SEO trends, algorithms, and industry developments, and apply that knowledge to drive continuous optimization efforts.

7. Collaborate closely with the SEO manager to ensure the successful performance of our in-house products.

8. Work with various teams, such as copywriters and link builders, to develop engaging content in different formats, including infographics, quizzes, on-page content, and blogs.

9. Conduct regular competitor analysis to identify opportunities for improvement and stay ahead in the highly competitive gaming industry.

10. Monitor and optimize website performance, including site speed, crawl ability, and mobile-friendliness, to improve user experience and search engine rankings.

11. Collaborate with marketing and cross-functional teams to ensure SEO objectives are aligned with broader marketing strategies and initiatives.

12. Generate regular reports and presentations to communicate SEO performance, insights, and recommendations to key stakeholders.



- Demonstrated experience in key elements of SEO strategy, including Keyword research and On-page optimization

- Familiarity with technical SEO

- Ability to gather data from sources such as Google Analytics, Google Search Console, Google Data Studio, and third-party tools like SEMRush, Majestic SEO, Screaming Frog, and Ahrefs.

- Demonstrated experience in content management systems (CMS) and website development platforms, including WordPress and HTML/CSS.

- Strong research and problem-solving skills.

- Passion for gaming and a strong understanding of the gaming industry landscape.

- Ability to adapt to a fast-paced and dynamic work environment

Preferred, but not required:


- Experience with black-hat SEO methods and cases in the Gambling and Betting niches in the U.S. will be a plus.

- Agency experience.

- Success cases demonstrating previous achievements.

- Experience working with large websites containing over 100,000 pages.

- Google Analytics IQ.



Medical and Health Benefits

We provide our employees with medical benefits, including dental, vision, prescription coverage, medical coverage, and health benefits.



We offer competitive salaries and annual bonuses based on individual performance and overachievement, as well as on the company's results. The company has an Employee Stock Option Plan (ESOP) for qualifying employees after one year in the company.


Career Development

We promote leadership opportunities and continued learning by offering paid courses that will expand knowledge and expertise, mentorship, and the opportunity to attend profile networking events worldwide!


Unique Perks

Some company initiatives we run, tailored to our culture of celebration, include holiday parties, an annual trip to the Caribbean, anniversary celebrations, weekly ‘Happy Friday’ lunches, and a world of other fun experiences!