Senior CRM Manager/ Retention Team Lead (offline)

Hello everyone!


We are looking for a Senior CRM Manager / Team Lead for Autodoc - Europe's leading online retailer for automotive spare parts.


Further - more, in the Q&A.


Who we are


Autodoc is a technology company with a leading e-commerce platform for vehicle parts and accessories in Europe. Founded in 2008 in Berlin, we are now 5,000 people from 68 nationalities collaborating to make mobility easy and sustainable. By placing technology at the core of everything we do, we manage to serve customers in 27 European countries in 23 languages.


Curious minds, adventurous experts, and tech-savvy professionals - one team, one billion euros in revenue. Catch the ride!


What are we doing?

We developed one of the biggest online car parts stores scaled to 27 European countries.


How old is the project? What stage is it at?

We have been operating in the European market for over 16 years now.


What to do in a project?

- Create and implement effective omnichannel CRM marketing strategies (email, app push, in-app, notification center) with an audience of millions of users aligned with overall marketing goals.

- Constant work with segmentation, track segments, and their dynamics, and increase CLV

- Constant hypothesis generation, AB tests, evaluation, and scaling

- Analyze CRM marketing performance metrics to make informed decisions and optimize campaigns.

- Effectively coordinate with multiple teams, utilizing project management skills to keep CRM campaigns on track.

- Apply audience segmentation techniques to tailor CRM campaigns for diverse customer segments.

- Lead and manage up to 2 CRM marketers, including task assignment, goal setting, feedback provision, and ensuring team targets are met.


Who are we looking for?

We are looking for an experienced Senior CRM Manager /Team Lead to join our dynamic team.


If you're a strategic thinker with a strong CRM marketing background, proficient in relevant tools, and possess leadership skills/experience, we'd love to hear from you!


Join us in shaping and optimizing our CRM strategies to drive our marketing goals forward.


What professional skills are essential to us?

- Proven track record with over 5 years of experience in CRM marketing across various channels, including Email, Web, App pushes, and in-apps.

- Expertise in planning, executing, and optimizing email marketing campaigns; Involvement or oversight in content creation for various channels.

- Ability to develop and implement CRM marketing strategies aligning with company-wide marketing goals.

- Proficiency in CRM marketing tools and platforms, such as Braze, Esputnik, Iterable, marketing automation platforms, and analytics tools.

- Strong analytical skills to interpret CRM marketing performance metrics: ability to make data-driven decisions and implement optimizations based on metrics like open rates, click-through rates, and conversion rates.

- Solid understanding of email marketing regulations and best practices (CAN-SPAM Act, GDPR). Ensuring email campaigns comply with legal requirements.

- Essential project management skills for coordinating with multiple teams and keeping campaigns on track.

- Proficiency in audience segmentation techniques to tailor email campaigns for different customer segments.

- Understanding of how email marketing integrates with CRM systems for personalized and automated campaigns.

- Proven experience in leading and managing a team of email marketers. Tasks assignment, goal setting, feedback provision, and ensuring team targets are met.


The conditions:

- Competitive salaries based on your professional experience.

- Fast-growing international company with stable employment.

- Annual vacation and 1 additional day off to celebrate your birthday.

- Mental Wellbeing Program – the opportunity for free psychological counseling for you and your family members via 24/7 hotline and online sessions.

- Opportunities for advancement, further training (over 650 courses on soft and hard skills on our e-learning platform) and coaching.

- Free English and German language classes.

- Flexible working hours and hybrid work.


More 'why's' for exploring opportunities with us:

- An opportunity to expand the work area, work with multiple domains, and ability to expand your knowledge in different domains.

- An opportunity to simultaneously be a stakeholder and a contributor to an analytical strategy.

- Flexibility in decision making.

- Everything is dynamic and active, there is no stagnation.


How many stages of the interview?

1. Introduction call with a recruiter, Talent Acquisition (~30 mins).

2. Technical interview with the Head of CRM (~45 mins).

3. Practical exercise.

4. The final interview with the Head of CRM and Director of Customer Management (up to 90 mins).


If you like the vacancy, please send us your CV.

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