Email Marketing Specialist (offline)

We are looking for a middle/senior Email Marketing Specialist to join our team.

 

Responsibilities:

•Create, manage and optimize cold automated omnichannel campaigns across email, web-push, and others

• Conduct A/B tests and analyze the results to optimize key email-marketing and product metrics;

• Choose the right databases of potential leads

• Stay updated on industry trends and monitor competitor email marketing and retention strategies to identify opportunities for improvement.

• Generate innovative ideas and hypotheses to enhance the existing framework of retention instruments and drive user loyalty and lifetime value.

 

Requirements:

• At least 3 years of experience with email automatization campaigns: user onboarding, activation, engagement, and churn-reduction campaigns;

• Understanding of digital marketing and email fundamentals: CAN-SPAM, GPPR and CCPA requirements, segmentation, CR/OR/CTR, IP / Domain reputation;

• Experience with A/B testing;

• Upper-Intermediate / Advanced English;

• Attention to detail to ensure accurate and error-free campaigns;

• Experience in email funnels development

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