Marketing Creative Producer (offline)

The role

You'll join the cross-functional marketing team to work on Mobile App (Cross-platform; B2C; Global Market): from an idea through its market release and beyond. The team consists of a Creative Producer, Marketing Designers, and a UA Manager. You’ll work closely with the business vision, so we expect a business and result-oriented mindset with ownership competencies. What is more, you are always in touch with what happens around you so we expect a proactive approach and enthusiasm.

 

Responsibilities

• Constant work on hypotheses, ideas generation and creatives creation (static & video), validation and implementation: based on a data-driven approach.

• Researching and analyzing creative strategies and tactics across the niche: analyze competitors using different tools such as sensortower, ads library etc. Monitoring of the best market trends and practices within the field.

• Organize and manage the process of content production: be ready to participate in hiring content creators.

• Analyze the effectiveness of Ad campaigns with UA Manager, and initiate improvements based on marketing and business metrics. Сame up with a conclusion/decision.

• Cooperate with the team (on a daily basis) to discuss acquisition results, marketing and business metrics: bring new ideas, approaches, instruments to meet team goals. You’ll be working side by side with the Product Marketing Manager, UA Manager and Designers.

 

Requirements

• At least 2 years of Creative production experience with a focus on Western markets.

• You have extensive experience with META products & promotion of mobile apps: сurrent trends, best practices, etc.

• Ability to create catchy ad concepts that are oriented to a target audience.

• Performance-based marketing and data-driven approach (the ability to get insights from data and implement them in practice). Experience with different analytical tools: Ads Manager, Motion App, Pre-Made Reports etc.

• Has a deep understanding of our audiences and great attention to nuance.

• Creativity: able to think differently and reframe the problem or situation.

• Empathy and eagle eye on the important details.

• Proactiveness and a strong sense of ownership.

• Open-minded and embraces change: the ability to work in a fast-changing environment.

 

Hiring Process

 

Stage 1: Interview with HR.

Stage 2: Technical assignment

Stage 3: Interview with Hiring Manager.