CMO (Gambling)

We are a group of companies that has been operating globally since 2020. We are represented on the market by several sports and casino brands. Over the past year, we have successfully doubled our scale and received the Best Sportsbook Operator award at the SiGMA Awards. We are currently continuing to develop actively and are recruiting for the following positions/positions CMO.

Main task:

- Formulate and implement the marketing strategy for the next 12 months for Acquisition, Retention and Reactivation.

Tasks:

- Marketing Strategy: develop and implement a comprehensive marketing strategy for all markets (analyze, adjust,grow);

- Brand Management: Manage and expand Tier 1-3 brand presence.

- Customer Acquisition: implementation of customer acquisition strategy ( performance marketing, SEO/SEM, social media, partnerships and other digital channels;

- Customer Retention. Implementing strategies to increase player retention and increase their LTV, including through personalized marketing campaigns and loyalty program;

- Analytics and data analysis: using data to optimize marketing campaigns, improve ROI and analyze customer behavior;

- Budget management (defining and managing, ensuring efficiency and maximizing ROI.

Skills:

- Over 5 years in a senior position in iGaming marketing;

- Deep understanding of iGaming markets, including cultural nuances and customer behavior;

- Strong analytical skills and proficiency with marketing analytics tools;

- Experience managing and leading cross-functional marketing teams;

- Excellent communication and negotiation skills;

- Fluent English (C1)

- Specific cases of success in other companies.