Head of Retention/CRM (offline)

Please note, we will consider candidates only hybrid schedule from the office. (Kyiv)

 

Requirements and skills:

- A minimum of 3 years of experience in a CRM role, with at least 1 year in a Head of CRM or similar leadership position;

- Proven leadership skills with experience in managing teams and overseeing cross-departmental projects;

- Deep knowledge in business analytics, campaign reporting, and optimizing customer lifecycle journeys;

- Proficiency in CRM tools (Customer.io, Optimove, Smartico etc) and advanced analytics;

- Experience in managing complex marketing campaigns and conducting A/B testing;

- Development and coordination of loyalty programs;

- Proficient in English;

- Additional language skills are beneficial;

 

Responsibilities:

- Lead, manage, and mentor a team of CRM team, fostering a collaborative and high-performing environment;

- Develop and manage CRM strategies, focusing on customer acquisition, engagement, and retention;

- Lead the design and execution of marketing campaigns (email, SMS, push notifications, etc.) and manage bonus programs and loyalty schemes;

- Oversee customer segmentation and data analytics to tailor marketing efforts and improve customer journey;

- Collaborate with different teams (Design, Content, Product, etc.) to ensure timely execution of campaigns and their analysis;

- Innovate and implement new CRM tools and processes, including automation and omnichannel communication strategies;

- Stay updated on industry trends and regulatory requirements across core jurisdictions;

- Provide comprehensive reporting and insights on campaign performance and CRM metrics.

 

Will be a plus:

- Strong preference for candidates with experience in the iGaming, telecom, or banking industries;

- HTML knowledge is a plus.

 

We offer:

- Work in a skilled team and interesting tasks;

- Decent wages;

- Paid vacation 24 days;

- 7-hour working day;

- Additional day off for your birthday;

- Every last working Friday of the month is shortened by 2 hours;

- Comfortable office near metro station;

- Modern game room (few PS4, ping-pong table).

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