Campaign Strategy: Develop and implement effective Google Ads campaigns to meet business objectives. Keyword Research: Conduct thorough keyword research to optimize campaign targeting and reach. Ad Creation and Copywriting: Craft compelling ad copies that resonate with the target audience. Budget Management: Monitor and manage campaign budgets effectively to achieve maximum ROI. Performance Analysis: Analyze campaign performance data and provide actionable insights to improve results. A/B Testing: Conduct A/B testing to optimize ad creatives, targeting, and landing pages. Stay Updated: Stay abreast of industry trends, Google Ads updates, and emerging technologies.
Proven experience as a Google Ads Specialist or similar role. In-depth knowledge of Google Ads platform, including Google Analytics. Strong analytical skills and ability to interpret data to make informed decisions. Excellent communication and interpersonal skills. Google Ads Certification is a plus.