As the SEO Crypto Specialist, you will play a crucial role in driving organic traffic to our digital platforms and optimizing our online presence within the crypto and blockchain space. You will work closely with our marketing and development teams to implement effective SEO strategies, ensuring our products and services are discoverable by our target audience.
Keyword Research and Analysis: Conduct in-depth keyword research to identify relevant and high-performing keywords within the crypto industry. Analyze and monitor keyword trends, competition, and user behavior to optimize content accordingly.
On-Page Optimization: Implement on-page SEO best practices to enhance the visibility and relevance of our web pages. Optimize meta tags, headers, and content to improve search engine rankings.
Technical SEO: Collaborate with the development team to address technical SEO issues and ensure website performance and crawlability. Conduct regular SEO audits and implement necessary fixes.
Content Strategy: Develop and execute content strategies aligned with SEO goals. Create and optimize content that educates, engages, and attracts our target audience.
Link Building: Build and manage an effective backlink strategy to increase domain authority and improve search engine rankings. Identify and pursue partnership opportunities for link-building initiatives.
Analytics and Reporting: Monitor and analyze SEO performance metrics using tools such as Google Analytics and Search Console. Provide regular reports and insights to the marketing team, highlighting successes and areas for improvement.
Proven experience as an SEO Specialist with a focus on the crypto or blockchain industry. Strong understanding of search engine algorithms and ranking factors. In-depth knowledge of on-page and technical SEO best practices. Experience with SEO tools such as SEMrush, Moz, or Ahrefs. Excellent analytical and problem-solving skills. Effective communication and collaboration skills. Passion for staying updated on industry trends and emerging SEO techniques.