Position Overview: We are looking for a talented individual with extensive experience in managing high-impact Google Ads and YouTube Ads campaigns for crypto-related projects. The ideal candidate will have a proven track record of driving successful advertising campaigns, optimizing performance, and staying abreast of industry trends.
Develop and implement comprehensive Google Ads and YouTube Ads strategies for crypto clients, ensuring maximum visibility and ROI. Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance. Manage and monitor advertising budgets to achieve client objectives and KPIs. Stay informed about the latest trends and updates in the crypto industry to tailor advertising strategies accordingly. Collaborate with cross-functional teams to align advertising efforts with broader marketing initiatives. Provide regular reports and analysis of campaign performance, identifying areas for improvement and optimization.
Minimum of 2 years of experience in managing Google Ads and YouTube Ads campaigns, specifically within the crypto industry. In-depth knowledge of Google Ads and YouTube Ads platforms, including advanced proficiency in campaign setup, optimization, and performance analysis. Strong understanding of crypto market trends and dynamics. Proven ability to drive results and meet/exceed performance targets. Excellent analytical skills with the ability to interpret data and make informed decisions. Strong communication and collaboration skills. Google Ads and YouTube Ads certifications are a plus.