B2B Marketing Specialist

Project Description:
Luxoft Training Center sells training services to external clients worldwide

Responsibilities:
• Develop strategies and tactics to promote Luxoft Training course portfolio and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Design, build, and maintain our social media presence
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis
• Prepare marketing materials, from website banners to hard copy brochures, case studies and presentations
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Mandatory Skills Description:
• A minimum of 5 years' experience in a digital marketing or advertising position
• Experience working with CMS systems
• Solid knowledge of website analytics tools
• Experience in setting up and working with Google Ads, Facebook Ads, LinkedIn ads etc
• Working experience with image editing software - Photoshop, Canva etc


Communication skills
Creativity and out of the box thinking
Experience in partnership relations building

Nice-to-Have Skills:
Experience on similar position in IT Training Company

About Luxoft

Luxoft is a high-end application outsourcing provider of choice and a trusted technology advisor to Global 2000 and medium-sized growth companies that apply compelling technologies to obtain leadership positions in their respective markets.
Luxoft today finds the Best talents, proposes career growth & employment benefits. Our teams are involved in high complicity & innovative projects for the Top leaders companies around the Globe.

Company website:
https://career.luxoft.com/locations/ukraine/

DOU company page:
https://jobs.dou.ua/companies/luxoft/