ASO Team Lead / Head of ASO (offline)

Hi, we’re Applica — the mobile product growth agency working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others 👋.


We are on a mission to become the world’s leading growth partner for digital app owners.


Why is working at Applica even better than at a product company? 

Generally, people prefer working in product companies over outsourcing ones. 

We believe Applica is a unique type of product company that distinguishes itself even more from typical product companies in the following ways:

- You gain access to hypothesis testing at a speed and volume three to five times faster than in a typical product company. How is this possible? - You won’t be bogged down by mundane tasks such as endless meetings and planning. Your focus will primarily be creating hypotheses, mining insights from analytics and user research, and conducting AB testing.

- We manage multiple products simultaneously, mostly world-class startups, ensuring that you are never bored and have the opportunity to gain profound experience in various domains.

- We tackle the most challenging issues for our products that they can't solve independently.


About the role:


We’re looking for an experienced ASO manager with a Team Lead background who would be ready to take over the lead of our current project and ASO service overall.


We're looking for a person that:

- likes freedom of action but ready to hold on to given responsibility to deliver high results;

- is ready to take the lead not only in product growth but also in client management and service promotion;

- is eager to setup and scale the department from scratch.



As ASO manager, you'll be responsible for our client's accounts, and get involved in promoting Applica’s products alongside our marketing team.


Key Tasks:


- Develop & implement ASO strategies for clients

- Conduct keyword research & optimize app metadata

- Monitor & analyze app store performance metrics

- Collaborate with cross-functional teams

- Perform competitor analysis & identify opportunities

- Test & iterate on ASO strategies for improved rankings & conversions

- Provide regular reports & updates on ASO performance


As a Team Lead, you'll be responsible for building a team and processes of the service from scratch.


Key Tasks:

- Build ASO team (on demand)

- Participate in ASO events representing Applica

- Structure Applica processes and approach to work

- Build and grow ASO service awareness


Hard Skills:


- Min 2 years of ASO experience for subscription apps (organic downloads)

- Min 1 year of management and process building

- Knowledge of iOS & Android App Store ecosystems

- Familiarity with ASO tools (App Annie, Sensor Tower, etc.)

- Strong analytical skills

- A/B testing and optimization experience

- Strong communication skills


Soft Skills:


- English C1 proficiency

- Keen to learn

- Proactive and detail-oriented

- Provides own insights/ideas

- Autonomous and manages multiple projects

- Agency experience would be a plus


What do we offer?


- Ability to work with world-class products. Our clients are reaching top positions in their categories on App Store and Google Play;

- Team of professionals. Ability to collaborate with product & growth experts from the best apps in the industry.

- The versatility of projects. Mobile apps from such categories as Meditation, Health&Fitness, Education, Entertainment, etc.

- Minimum bureaucracy, people management, and almost 0 meetings.


Does this position sound good to you?


Let's talk!

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