Marketing Team Lead

Brand awareness and digital marketing. We are looking for experience in US Market.

Argo Brands is a household brand that is built upon integrity and value. We have grown into a company that proudly offers eco-friendly products across the most extensive online retail vendors. With three brands in our portfolio, we showcase a wide range of products that are well-suited for the consumer market.

We are looking for a Marketing Team Lead to run marketing initiatives to increase brand awareness. The Marketing Team Lead will be responsible for brand awareness, growing social media presence, creating high-quality content, identifying new product opportunities, and improving brand value. A successful candidate will have digital marketing and development brand awareness experience in the US market.

Main Responsibilities:

- Evaluating and maintaining a marketing strategy.
- Overseeing marketing department. Managing social media, public relations efforts (including editorial recommendations on Amazon & media outreach), content creation & operational marketing.
- Identifying customers' avatars and their needs to form the best product value proposition (messages, images).
- Research & monitor competitors to identify opportunities and threats (in the area of responsibility).
- Forecasting marketing campaigns performance, setting targets, and monitoring results. Budgeting marketing activities. Reporting results to the executive team.
- Following trends, propose potential new products & improvements at active products.
- Design marketing funnel and programs. Take accountability for forecast, budget, resource allocation & performance. Report results to the executive team.
- Develop and maintain a campaign measurement framework to ensure ongoing review and adjustment in alignment with marketing funnel KPIs.

Requirements:

- A minimum of 5 years experience in product marketing.
- Outgoing, high energy, and self-motivated to achieve marketing targets for monthly goals.
- Strong organizational skills.
- Excellent business judgment, strategic and design thinking, and ability to separate essential and non-essential elements.
- Strong interpersonal skills and the ability to work effectively with team members.

Benefits:
Remote Work
Stock Option Plan in 3 years
Paid Time Off

We are looking for someone enthusiastic and will do their best to achieve great results. This role is for a focused team player with a determined attitude who wants to work.

Job posted on 21 November 2022
visibility 96 views    people_alt 28 applications


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  • Category: Marketing
  • Brand Awareness, Digital Marketing
  • English: Upper-Intermediate
  • 5 years of experience
  • maps_home_work
    Full Remote
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    Product
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    Relocate, Ukraine, Poland, Kazakhstan, Georgia, Germany