Email Marketing Specialist

Responsibilities:
— Creation of daily/weekly/monthly email;
— Creation of marketing promo campaigns;
— Taking part in development and implementation of long-term
retention marketing strategy;

— Tracking the performance of retention campaigns by establishing
and optimizing metrics to measure effectiveness;
— Preparation of monthly reports and analytics;
— Overseeing and optimization of email campaign strategies to
drive customer retention and sales, including lifecycle emails,
personalized triggers, and daily campaigns;
— Gathering information regarding competitors and analyzing their
Requirements:
— Practical experience with HTML/CSS (table syntax);
— Practical experience with ESP platforms: Mailchimp, SendGrid,
OneSignal, etc.
— Understanding email fundamentals: CAN-SPAM requirements,
segmentation, CR/OR/CTR, A/B testing
— Understanding of data analytics. Ability to independently draw
conclusions from data;
— Intermediate or higher English.
Will be a plus:
— Experience working with Asian regions;
— Experience with fintech platforms/products.
— Analytical mindset and a proven track record of turning insights
into actionable plans.
marketing and mail campaigns.

About Squro

Squro is a dynamically developing IT product company that provides a wide range of high-quality FinTech products, solutions and services. In our work, we use modern development methodologies and an efficiently organized project management system. This approach allows us to sell high-quality and popular products.

Since its founding in 2006, Squro has gained a reputation as an innovative and reliable company among our partners around the world. We believe that our employees are the basis of our success! Squro is always open to talented people who are truly passionate about their work and the field of information technology. Our development offices are located in Kyiv and Zaporozhye. It also has offices in several countries in Asia and plans to open in the EU.

Today our team consists of 200+ people. The development of current products and the development of new ones that we launched last year requires our team to grow another 35% this year. In this regard, we are actively looking for specialists who are ready to join us and contribute to the creation of new, best in their field software products.

All our projects are long-term and are connected with each other, not only by the scope but also by business goals. This allows us to invite specialists of different levels and directions for cooperation. Our main direction is the implementation of complex, but very interesting tasks in the field of financial technologies, including work with cryptocurrencies. Among the features of our projects is the use of such technologies as Data Warehouse and EPL structures, Online Analytical Processing (OLAP), Data Mining, Business Performance Management, Predictive Analytics. Our main stack: Ruby on Rails, PHP, Python.

Why Squro?
We make sure that each of our colleagues has the opportunity to improve their professional level. That is why we support the desire to attend training and conferences both in Ukraine and abroad. For comfort, Squro has a library of recent publications on development, marketing, management, Internet project management, HR, etc.

Interesting and long-term projects
Being passionate about one of our projects, each employee has the opportunity to:
● Take an active part in the decision-making process, getting a visible result and turning your ideas into reality.
● Perform complex and non-trivial tasks.
● Learn and apply technologies and practices that are interesting to you.

Comfortable working conditions
In addition to cozy offices with fruits and yogurts, a truly friendly atmosphere and a well-coordinated team await you. As well as corporate holidays, joint holidays, workshops and team building.

Compensation
For candidates from other cities, we provide compensation for travel expenses, as well as individual assistance at all stages of the move.

Join our team - here you will find unlimited opportunities for personal and professional growth!

Company website:
http://squro.com

DOU company page:
https://jobs.dou.ua/companies/squro/

Job posted on 13 September 2022
40 views    11 applications


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  • Category: Marketing
  • English: Intermediate
  • 1 year of experience
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