Paid Social Media Specialist

RESPONSIBILITIES:

• Advanced campaign management from audience building and projections/proposals through

development, execution, testing, analysis, reporting, and completion against client goals

• Oversee and plan client advertising budgets across platforms, time-scheduled flights, and among

programs/services/offerings

• Set and optimize bids and budgets across platform, placement, ad set, device, geographic,

demographic, audience, and other levels

• Develop effective plans to optimize conversion rates and maximize client ROAS

• Identify niche strategies in specific verticals and consistently incorporate developing strategies

into existing campaigns

• Implement cohesive testing strategy for each element of campaigns

• Generate accurate and informative periodic internal and external reporting

• Generate, QA, and troubleshoot pixels

Qualifications and skills:

• Foundational knowledge and experience of paid social media ad platforms

• Advanced Excel skills including pivot tables, vlookups, and marcros

• Advanced English

• Attention to detail and ability to follow processes

• Strong communication skills. Ability to thrive in a fast-paced environment and to manage multiple campaigns and tight deadlines

• Problem solving and analytical skills coupled with the ability to act independently across competing priorities

• Strong acumen for applying critical thinking and analytics to formulate and test hypothesis

• Strong team player

• Ability to manage multiple projects/campaigns across internal teams

• Readiness to work from 15:00 till 23:00 in order to have an optimal overlap of work hours with USA based teams.

Education & Experience:

- BA/BS degree required

- 1-3 years’ experience in managing paid social ad campaigns in Facebook, Twitter, Pinterest,Snapchat, TikTok, and other platforms.

We offer:

- Medical insurance after the trial period ending;

- Team-building activities;

- 24 paid vacation days per year;

- 5 paid sick leave days per year.