We are currently looking for a remote Senior b2b Content Manager to join our team – a marketing know-how expert with at least 3 years of previous experience in the field.

Responsibilities

- Work closely with the content strategy and SEO team to learn and react to content intelligence to inform our content production priorities and focus
- Copywriting (Landing Pages, Blog, Case Studies, Emails)
- Lead gen content development and promotion: events, white papers, guides
- Updating the company`s profile & sales deck
- Define and implement content excellence
- Following the style & tone guidelines designed for each brand, channel, platform, and story
- Manage content development flows efficiently
- Oversee agency creative teams to ensure content is delivered on time, and in a proper format and file structure
- Develop content marketing plans and actions to reach the right audiences, at the right time
- Manage content creation processes in alignment with specific audience needs and product areas of focus
- Recognize content gaps in the marketing funnel and proactively identify opportunities for content optimization (e.g., awareness, consideration, decision, etc.)
- Make strategic recommendations for the best content formats
- Developing and maintaining contact with third-party agencies and partners

Requirements

- Bachelor’s Degree or equivalent work experience
3+ years of prior experience in content management or a similar role
- Understanding of B2B IT specifics and terminology (principles of IT outsourcing / IT outstaffing)
- Ability to work with cross-functional teams and collaborate with content strategists, designers, copywriters, researchers, product marketers, SEO managers, and others to deliver quality content
- Excellent English written and verbal communication skills
- Experience in developing content that’s conversational and channel-specific
- Self-starter with a proven track record of working in a dynamic, global marketing environment
- Strong communications skills and experience in storytelling

Nice to have

- ABM knowledge & experience
- Email marketing experience
- Experience in organizing online and live events

Job posted on 20 June 2022
26 views    8 applications


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